If there’s one thing Gen Z loves, it’s a good deal. From praising budget airlines to sharing cost-cutting hacks on TikTok, any opportunity to cut spending has become more than welcome. As a result, Facebook Marketplace has emerged as a hub for that generation especially, allowing neighbors to help neighbors by reselling and buying everything from clothing to home decor to fitness equipment. Plus, people have made new connections and fueled their creativity in the process. To showcase the e-commerce platform’s necessity at this specific moment in time, it has introduced this new multimedia campaign from Anomaly called “Your Neighbors Have It.” The campaign shares true stories of real people’s experiences with Facebook Marketplace, featuring boyfriends who met when one bought a coffee table from the other, a young man who was able to furnish most of his apartment with only $15, and another who found a passion for photography after buying his first camera on the e-commerce platform. The campaign consists of two series, including the stories previously mentioned, as well as videos starring influencers Ricotaquito, Ezee, and April Lockhart as they buy different items from real sellers.