“Let’s Go Sports Bar” is a celebration of what Buffalo Wild Wings knows and does best – wings, beer, and sports. It stars a real-life (computer-generated) Buffalo named Hank, who just so happens to be a buffalo with wild wings. Voiced by Saturday Night Live alum Beck Bennett and brought to life by Untold Studios, Hank houses plates of wings without judgment, loves new sauces, and riles people up. Every game. Hank is that really amusing and interesting guy at the bar you can’t help but love, the one with endless stories to share. In short, he’s the brand’s ultimate embodiment number-one fan. A 30-second spot sits at the center of the campaign. It portrays Hank in a parking lot as he sighs and says: “Sometimes, all you need to change your life is a sign. A sign that says, ‘Hank, this is the place you’ve been looking for. Sometimes, that sign is…an actual sign that’s mounted to a building.’” Hank proudly states that he doesn’t just love Buffalo Wild Wings because he is a buffalo with wings; how offensive and reductive. He loves BWW because they took beer and made it into a place, then gave that place sports, chicken wings, and the best people. What’s not to love? The campaign launches today across multiple channels, including TV, social, and digital audio. An extended, 60-second film will go live this Thursday, August 31st, with additional, shorter spots following on September 4th. With production from Smuggler, it makes use of Untold Studios’ CG creature crafting expertise.