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骄傲的服装
案例简介：雪碧在检疫期间回来，采取了一项行动，鼓励LGBTTTI + 社区以虚拟的方式成为自己，即使是今年。 “骄傲的服装” 是一个完整的数字晾衣绳，为那些将在动物穿越: 新视野的骄傲游行中3月的人提供配件。 “我们意识到，这场比赛已经成为年轻的LGBTTTI + 在这场大流行期间的一个安全和自由的空间，特别是因为与家人的24/7监禁，在许多情况下，看不到眼睛。因此，我们想以一种非常精灵的方式提醒他们，品牌与他们同在。” “我们不断受到这一代青少年的启发，特别是那些LGBTQ + 社区中的人，他们通过自己的真实性做出改变，保护它，不想成为任何人。”今年，我们都生活在前所未有的复杂条件下，但这种情况只表明这个社区更加脆弱; 因此，我们想向他们传达支持的信息，告诉他们他们激励我们并激励我们继续改变事物。我们希望在骄傲游行期间在数字平台上与他们在一起，并向一个致力于帮助那些处于危险中的人的组织捐款。“，-可口可乐IMC经理Karen Arreola。 Sprite还将在由Calle y Poche领导并由真正的年轻人凝视的社交网络上发布视频消息，以刷新庆祝活动，并与任何对此有问题的人建立联系，以获得更好的墨西哥，该协会为LGBTTTI青年提供了支持。 雪碧是世界上第一个使用Animal Crossing与受众互动的可口可乐品牌，也是第一个将其用作与Z世代交流的品牌。 这是Sprite连续第三年向LGBTTTI青年表示支持，并帮助他们度过了墨西哥城 “更好的墨西哥骄傲游行”。
骄傲的服装
案例简介：Sprite comes back, in the middle of a quarantine, with an action made to encourage the LGBTTTI+ community to be themselves, even this year, in a virtual way. “Outfits of Pride” is a whole digital clothesline with accessories for those who will march in the Pride Parade in Animal Crossing: New Horizons. “We realized that this game has become a safe and free space for the young LGBTTTI+ during this pandemic, especially because of the 24/7 confinement with family, where in many cases, do not see eye to eye. So in a very Sprite sort of way, we want to remind them that the brand is with them” said Omar Fabián, VP of the agency Only If. “We feel continuously inspired by this teen generation, particularly those in the LGBTQ+ community who are making changes through their authenticity, protecting it, not wanting to be anyone else. This year we are all living unprecedented complicated conditions, but this context has only made more evident that this community is much more vulnerable; so we wanted to send them a message of support, tell them how much they inspire us and motivate us to continue changing things. We want to be with them on digital platforms during Pride Parade, and make a donation to an organization dedicated to help those who are in risk..”, - Karen Arreola, IMC Manager at Coca-Cola. . Sprite will also publish a video message on their social networks led by Calle y Poche and stared by real young people in order to refresh the celebration, and connecting with anyone who has a problem with IT GETS BETTER MÉXICO, an association that gives support to LGBTTTI+ youth with problems. Sprite is the first Coca-Cola brand in the world to use Animal Crossing to interact with its audience, and the first brand en LATAM that use it as a communication means with Gen Z. This is Sprite´s third consecutive year to show its support to the LGBTTTI+ youth and to help them through IT GETS BETTER México for Pride Parade in Mexico City.
Outfits of Pride
案例简介：雪碧在检疫期间回来，采取了一项行动，鼓励LGBTTTI + 社区以虚拟的方式成为自己，即使是今年。 “骄傲的服装” 是一个完整的数字晾衣绳，为那些将在动物穿越: 新视野的骄傲游行中3月的人提供配件。 “我们意识到，这场比赛已经成为年轻的LGBTTTI + 在这场大流行期间的一个安全和自由的空间，特别是因为与家人的24/7监禁，在许多情况下，看不到眼睛。因此，我们想以一种非常精灵的方式提醒他们，品牌与他们同在。” “我们不断受到这一代青少年的启发，特别是那些LGBTQ + 社区中的人，他们通过自己的真实性做出改变，保护它，不想成为任何人。”今年，我们都生活在前所未有的复杂条件下，但这种情况只表明这个社区更加脆弱; 因此，我们想向他们传达支持的信息，告诉他们他们激励我们并激励我们继续改变事物。我们希望在骄傲游行期间在数字平台上与他们在一起，并向一个致力于帮助那些处于危险中的人的组织捐款。“，-可口可乐IMC经理Karen Arreola。 Sprite还将在由Calle y Poche领导并由真正的年轻人凝视的社交网络上发布视频消息，以刷新庆祝活动，并与任何对此有问题的人建立联系，以获得更好的墨西哥，该协会为LGBTTTI青年提供了支持。 雪碧是世界上第一个使用Animal Crossing与受众互动的可口可乐品牌，也是第一个将其用作与Z世代交流的品牌。 这是Sprite连续第三年向LGBTTTI青年表示支持，并帮助他们度过了墨西哥城 “更好的墨西哥骄傲游行”。
Outfits of Pride
案例简介：Sprite comes back, in the middle of a quarantine, with an action made to encourage the LGBTTTI+ community to be themselves, even this year, in a virtual way. “Outfits of Pride” is a whole digital clothesline with accessories for those who will march in the Pride Parade in Animal Crossing: New Horizons. “We realized that this game has become a safe and free space for the young LGBTTTI+ during this pandemic, especially because of the 24/7 confinement with family, where in many cases, do not see eye to eye. So in a very Sprite sort of way, we want to remind them that the brand is with them” said Omar Fabián, VP of the agency Only If. “We feel continuously inspired by this teen generation, particularly those in the LGBTQ+ community who are making changes through their authenticity, protecting it, not wanting to be anyone else. This year we are all living unprecedented complicated conditions, but this context has only made more evident that this community is much more vulnerable; so we wanted to send them a message of support, tell them how much they inspire us and motivate us to continue changing things. We want to be with them on digital platforms during Pride Parade, and make a donation to an organization dedicated to help those who are in risk..”, - Karen Arreola, IMC Manager at Coca-Cola. . Sprite will also publish a video message on their social networks led by Calle y Poche and stared by real young people in order to refresh the celebration, and connecting with anyone who has a problem with IT GETS BETTER MÉXICO, an association that gives support to LGBTTTI+ youth with problems. Sprite is the first Coca-Cola brand in the world to use Animal Crossing to interact with its audience, and the first brand en LATAM that use it as a communication means with Gen Z. This is Sprite´s third consecutive year to show its support to the LGBTTTI+ youth and to help them through IT GETS BETTER México for Pride Parade in Mexico City.
骄傲的服装
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Outfits of Pride
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