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Outfits的Pride
案例简介：雪碧回来，在检疫的过程中，采取行动鼓励LGBTTTI + 社区以虚拟的方式做自己，即使是在今年。“骄傲的服装” 是一条完整的数字晾衣绳，为那些将在动物十字: 新视野的骄傲游行中游行的人提供配件。“我们意识到，在这场大流行期间，这款游戏已经成为年轻的LGBTTTI + 的安全和自由的空间，特别是因为24/7与家人的关系，在许多情况下，他们不会看到眼睛一致。因此，我们想以一种非常雪碧的方式提醒他们，品牌与他们在一起。“该机构副总裁奥马尔 · 法比安 (Omar Fabi á n) 说。“我们不断受到这青少年一代的启发，特别是LGBTQ + 社区的人，他们正在通过他们的真实性进行改变，保护它，不想成为其他任何人。”今年，我们都生活在前所未有的复杂条件下，但这种情况只表明这个社区更加脆弱; 所以我们想向他们发出支持的信息，告诉他们他们对我们的激励和激励我们继续改变。我们希望在Pride Parade期间与他们一起在数字平台上，并向一个致力于帮助那些有风险的人的组织捐款…… “，-卡伦 · 阿雷奥拉，可口可乐的IMC经理。雪碧还将在他们的社交网络上发布一条由卡莱 · y · 波切 (Calle y Poche) 领导的社交网络上发布一条视频信息，并由真正的年轻人盯着，以刷新庆祝活动，并与任何有问题的人联系起来，这一协会支持LGBTTTI + 有问题的年轻人。雪碧是全球第一个使用Animal Crossing与受众互动的可口可乐品牌，也是第一个将其作为与Z Gen交流手段的品牌en LATAM。这是雪碧连续第三年表示对LGBTTTI + 青年的支持，并帮助他们通过IT为墨西哥城的骄傲游行更好的墨西哥。由墨西哥为雪碧创建的数字广告，类别为: 非酒精饮料。
Outfits的Pride
案例简介：Sprite comes back, in the middle of a quarantine, with an action made to encourage the LGBTTTI+ community to be themselves, even this year, in a virtual way. “Outfits of Pride” is a whole digital clothesline with accessories for those who will march in the Pride Parade in Animal Crossing: New Horizons. “We realized that this game has become a safe and free space for the young LGBTTTI+ during this pandemic, especially because of the 24/7 confinement with family, where in many cases, do not see eye to eye. So in a very Sprite sort of way, we want to remind them that the brand is with them” said Omar Fabián, VP of the agency Only If. “We feel continuously inspired by this teen generation, particularly those in the LGBTQ+ community who are making changes through their authenticity, protecting it, not wanting to be anyone else. This year we are all living unprecedented complicated conditions, but this context has only made more evident that this community is much more vulnerable; so we wanted to send them a message of support, tell them how much they inspire us and motivate us to continue changing things. We want to be with them on digital platforms during Pride Parade, and make a donation to an organization dedicated to help those who are in risk..”, - Karen Arreola, IMC Manager at Coca-Cola. . Sprite will also publish a video message on their social networks led by Calle y Poche and stared by real young people in order to refresh the celebration, and connecting with anyone who has a problem with IT GETS BETTER MÉXICO, an association that gives support to LGBTTTI+ youth with problems. Sprite is the first Coca-Cola brand in the world to use Animal Crossing to interact with its audience, and the first brand en LATAM that use it as a communication means with Gen Z. This is Sprite´s third consecutive year to show its support to the LGBTTTI+ youth and to help them through IT GETS BETTER México for Pride Parade in Mexico City. Digital advertisement created by Only If, Mexico for Sprite, within the category: Non-Alcoholic Drinks.
Outfits of Pride
案例简介：雪碧回来，在检疫的过程中，采取行动鼓励LGBTTTI + 社区以虚拟的方式做自己，即使是在今年。“骄傲的服装” 是一条完整的数字晾衣绳，为那些将在动物十字: 新视野的骄傲游行中游行的人提供配件。“我们意识到，在这场大流行期间，这款游戏已经成为年轻的LGBTTTI + 的安全和自由的空间，特别是因为24/7与家人的关系，在许多情况下，他们不会看到眼睛一致。因此，我们想以一种非常雪碧的方式提醒他们，品牌与他们在一起。“该机构副总裁奥马尔 · 法比安 (Omar Fabi á n) 说。“我们不断受到这青少年一代的启发，特别是LGBTQ + 社区的人，他们正在通过他们的真实性进行改变，保护它，不想成为其他任何人。”今年，我们都生活在前所未有的复杂条件下，但这种情况只表明这个社区更加脆弱; 所以我们想向他们发出支持的信息，告诉他们他们对我们的激励和激励我们继续改变。我们希望在Pride Parade期间与他们一起在数字平台上，并向一个致力于帮助那些有风险的人的组织捐款…… “，-卡伦 · 阿雷奥拉，可口可乐的IMC经理。雪碧还将在他们的社交网络上发布一条由卡莱 · y · 波切 (Calle y Poche) 领导的社交网络上发布一条视频信息，并由真正的年轻人盯着，以刷新庆祝活动，并与任何有问题的人联系起来，这一协会支持LGBTTTI + 有问题的年轻人。雪碧是全球第一个使用Animal Crossing与受众互动的可口可乐品牌，也是第一个将其作为与Z Gen交流手段的品牌en LATAM。这是雪碧连续第三年表示对LGBTTTI + 青年的支持，并帮助他们通过IT为墨西哥城的骄傲游行更好的墨西哥。由墨西哥为雪碧创建的数字广告，类别为: 非酒精饮料。
Outfits of Pride
案例简介：Sprite comes back, in the middle of a quarantine, with an action made to encourage the LGBTTTI+ community to be themselves, even this year, in a virtual way. “Outfits of Pride” is a whole digital clothesline with accessories for those who will march in the Pride Parade in Animal Crossing: New Horizons. “We realized that this game has become a safe and free space for the young LGBTTTI+ during this pandemic, especially because of the 24/7 confinement with family, where in many cases, do not see eye to eye. So in a very Sprite sort of way, we want to remind them that the brand is with them” said Omar Fabián, VP of the agency Only If. “We feel continuously inspired by this teen generation, particularly those in the LGBTQ+ community who are making changes through their authenticity, protecting it, not wanting to be anyone else. This year we are all living unprecedented complicated conditions, but this context has only made more evident that this community is much more vulnerable; so we wanted to send them a message of support, tell them how much they inspire us and motivate us to continue changing things. We want to be with them on digital platforms during Pride Parade, and make a donation to an organization dedicated to help those who are in risk..”, - Karen Arreola, IMC Manager at Coca-Cola. . Sprite will also publish a video message on their social networks led by Calle y Poche and stared by real young people in order to refresh the celebration, and connecting with anyone who has a problem with IT GETS BETTER MÉXICO, an association that gives support to LGBTTTI+ youth with problems. Sprite is the first Coca-Cola brand in the world to use Animal Crossing to interact with its audience, and the first brand en LATAM that use it as a communication means with Gen Z. This is Sprite´s third consecutive year to show its support to the LGBTTTI+ youth and to help them through IT GETS BETTER México for Pride Parade in Mexico City. Digital advertisement created by Only If, Mexico for Sprite, within the category: Non-Alcoholic Drinks.
Outfits的Pride
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Outfits of Pride
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