The 'You name it, we insure it' campaign features real businesses from around the UK with amusing, memorable names - often incorporating puns on well known celebrities. The campaign showcases the diverse range of small businesses and self-employed people who are covered by Simply Business’ insurance products - giving the individual small businesses some free publicity in the process.The campaign features vehicle valeting service Spandau Valet, hairdresser Barber Streisand, florists Floral and Hardy, bathroom tile fitter Bonny Tiler and removals firm He-Van (Movers of the Universe).Building on last year’s campaign, 'You Name It, We Insure It' is bigger with more small businesses being placed front and centre, and additional amplification via VOD channels, Instagram Stories, Facebook Display, and OOH transport media.The digital media has been planned and executed by Simply Business long-term partner BrainLabs. Offline media buying has been managed in house by the agency’s Truant Media arm, headed by Darran Snatchfold, and includes a partnership with co-working space WeWork.CreditsCreative Agency: Truant LondonCreative Director: Simon LabbettBusiness Director: Sam WhistonProject Lead: Dan BowlingCreative Team: Ben Rutherford & Gaby OldDirector: Diamond BulletPhotographer: Tom GriffithsProduction: The ConfessionalOffline Media: Truant MediaOnline Media: BrainLabs