Simply Business Insurance, provider of tailored insurance, is launching a new awareness campaign to drive recognition that it is one of the UK’s largest insurers of small businesses. Created by Hometown London, the UK-focused activity breaks in early November and runs for the next three months, across outdoor, press, and digital media.Hometown has created the line 'You name it, we insure it' to bring to life the breadth of businesses insured by Simply Business, showing a range of the wonderfully quirky names chosen by small businesses.Companies featured in the campaign include optician Spex in the City, locksmith Surelock Homes, florist Floral and Hardy, cleaners Spruce Springclean, dry cleaners Iron Maidens, printer spares supplier Alan Cartridge, and driving school Samuel [L] Jackson.CreditsCreative Director: Simon LabbettArt Directors: Ben Rutherford, Rob SpicerCopywriters: Gabriella Old, Adam GriffinAccount Director: Danielle DurganPhotographer: Euan Myles - The Miss Jones AgencyTypographer: Sonia Royo Peguero