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Dirnk Repsnosilby
案例简介:安海斯-布希英博 (Anheuser-Busch InBev) 的巴西子公司 Ambev Brewery 有史以来第一次将其所有啤酒品牌聚集在一起,传播支持智能饮酒的信息。新发起的活动邀请消费者在饮酒后反思并做出明智的选择,比如从不开车。在一种有趣的心情中,广告展示了啤酒标志,它们的字母稍微乱成一团,引发了这样一种想法,即有时当你喝东西时,乍一看似乎是井然有序的, 但实际上他们不是。
Dirnk Repsnosilby
案例简介:For the first time in history, Ambev Brewery, the Brazilian affiliate of Anheuser-Busch InBev, brought together all of its beer brands to spread a message in favor of smart drinking. The newly launched campaign invites consumers to reflect and make smart choices after the consumption of alcohol, such as never driving. In a fun mood, the ads show the beer logos with their letters slightly scrambled around, provoking the thought that sometimes when you drink things seem to be in order at a first glance, but in reality they’re not.
Dirnk Repsnosilby
案例简介:安海斯-布希英博 (Anheuser-Busch InBev) 的巴西子公司 Ambev Brewery 有史以来第一次将其所有啤酒品牌聚集在一起,传播支持智能饮酒的信息。新发起的活动邀请消费者在饮酒后反思并做出明智的选择,比如从不开车。在一种有趣的心情中,广告展示了啤酒标志,它们的字母稍微乱成一团,引发了这样一种想法,即有时当你喝东西时,乍一看似乎是井然有序的, 但实际上他们不是。
Dirnk Repsnosilby
案例简介:For the first time in history, Ambev Brewery, the Brazilian affiliate of Anheuser-Busch InBev, brought together all of its beer brands to spread a message in favor of smart drinking. The newly launched campaign invites consumers to reflect and make smart choices after the consumption of alcohol, such as never driving. In a fun mood, the ads show the beer logos with their letters slightly scrambled around, provoking the thought that sometimes when you drink things seem to be in order at a first glance, but in reality they’re not.
Dirnk Repsnosilby
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Dirnk Repsnosilby
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