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AmBev: Dirnk Repsynasilby SunsetDDB
案例简介:
AmBev: Dirnk Repsynasilby SunsetDDB
案例简介:
AmBev: Dirnk Repsnosilby by SunsetDDB
案例简介:
AmBev: Dirnk Repsnosilby by SunsetDDB
案例简介:
AmBev: Dirnk Repsynasilby SunsetDDB
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AmBev: Dirnk Repsnosilby by SunsetDDB
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For the first time in history, Ambev Brewery, the Brazilian affiliate of Anheuser-Busch InBev, brought together all of its beer brands to spread a message in favor of smart drinking.The newly launched campaign invites consumers to reflect and make smart choices after the consumption of alcohol, such as never driving. In a fun mood, the ads show the beer logos with their letters slightly scrambled around, provoking the thought that sometimes when you drink things seem to be in order at a first glance, but in reality they’re not.Created by SunsetDDB with national coverage, the campaign was launched last Sunday, 28 April, before and during the broadcast of the first round of Campeonato Brasileiro (the national Brazilian football championship). Without further explanation, the traditional inserts of Brahma, one of Brazil’s most popular beers, were changed to "Bhamra".CreditsAgency: SUNSETDDB Title: Dirnk Repsnosilby Brand: AmbevCEO: Guto Cappio CCO: Guilherme Jahara Copresidents:Guilherme Jahara e Ligia Vulcano Creative Director: Marcio Juniot Creative Team: Guilherme Jahara, Marcio Juniot, Xan Arakawa, Maicon Pinheiro, Alexandre Freire e Mariana Manso Art Assistant:Will RodriguesAccount:Bianca Bizello e Janaina Venhasque Media: Henrique Bragion de Oliveira e Felipe Duarte Head of Social Media, Content and Influencers:Inaiara Florêncio Community Managers:Gabriel Nogueira, Carol Lima, Felipe Casas e Evelyn Gonçalves Business Intelligence: Raphael Penna Head of Production Produção:Patricia Benetti PR Director: Daniela BarileArt Buyer:Alessandra Anazario Ilustrator:Marlos Lima Graphic Production: Carla Lustosa e Edson Harada Cliente Approval: Ricardo Dias, Alexandre Costa e Bruno Rigonatti
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