Dirnk Repsnosilby|海报/平面|广告营销案例【ADGuider广告指南】

Dirnk repsnisilby

案例简介：安海斯-布希英博 (Anheuser-Busch InBev) 的巴西子公司Ambev Brewery有史以来第一次将其所有啤酒品牌聚集在一起，以传播支持智能饮酒的信息。新发起的活动邀请消费者在饮酒后反思并做出明智的选择，例如从不开车。在一种有趣的心情中，广告显示了啤酒徽标，其字母略微乱七八糟，激起了这样的想法，即有时当您喝东西时，乍一看似乎是有序的，但实际上不是。该运动由SunsetDDB创建，覆盖全国，于4月28日 (星期日) 在第一轮Campeonato Brasileiro (巴西国家足球锦标赛) 播出之前和期间启动。在没有进一步解释的情况下，巴西最受欢迎的啤酒之一梵天的传统插页被改为 “Bhamra”。目标是在观看比赛的人中引起惊讶，并开始猜测为什么要更换徽标。同时，其他Ambev品牌，例如百威，斯特拉 · 阿图维斯，斯科尔和南极洲，通过带有更改字母的徽标更改了社交媒体上的社交媒体个人资料图片和封面，在他们的追随者中提出问题。第二天，通过流行的社交媒体渠道，印刷，公关和OOH媒体揭示了整个特技背后的真正原因。

Dirnk repsnisilby

案例简介：For the first time in history, Ambev Brewery, the Brazilian affiliate of Anheuser-Busch InBev, brought together all of its beer brands to spread a message in favor of smart drinking. The newly launched campaign invites consumers to reflect and make smart choices after the consumption of alcohol, such as never driving. In a fun mood, the ads show the beer logos with their letters slightly scrambled around, provoking the thought that sometimes when you drink things seem to be in order at a first glance, but in reality they’re not. Created by SunsetDDB with national coverage, the campaign was launched last Sunday, April 28, before and during the broadcast of the first round of Campeonato Brasileiro (the national Brazilian football championship). Without further explanation, the traditional inserts of Brahma, one of Brazil’s most popular beers were changed to "Bhamra". The goal was to cause the surprise among those watching the game, and start speculation on why the logos were switched. At the same time, other Ambev brands such as Budweiser, Stella Artois, Skol and Antarctica changed their social media profile pictures and covers on social media by logos with changed letters, raising questions among their followers. The true reason behind the whole stunt was revealed the following day, through popular social media channels, print, PR and OOH media.