案例简介：项目的基本描述: Kraken 是一种黑色五香朗姆酒，装在定制的瓶子形状上，配肩箍。标签上有一个古老的巨型鱿鱼印花仿制品。它是作为非常受欢迎的摩根船长的替代品而创建的。五香加勒比朗姆酒市场由一个主流品牌主导，有一个真正的机会来创造一种产品，以更多的态度来瞄准这个不断增长的市场中的年轻部门。这款瓶子的货架和后杠非常出色，需求如此之高，以至于在最初的几个月里销量超过 480,000 瓶。

案例简介：Basic description of the project: Kraken is a black spiced rum in a bespoke bottle shape with shoulder hoops. The label has an old print pastiche of the Giant Squid. It was created as an alternative to the very popular Captain Morgan. The spiced Caribbean rum market is dominated by one mainstream brand and there was a real opportunity to create a product with a little more attitude to target the younger sector of this growing market. The bottle has great shelf and backbar standout and demand has been so high that it sold in excess of 480,000 bottles in the first few months.

The Kraken海报/平面广告案例

案例简介：项目的基本描述: Kraken 是一种黑色五香朗姆酒，装在定制的瓶子形状上，配肩箍。标签上有一个古老的巨型鱿鱼印花仿制品。它是作为非常受欢迎的摩根船长的替代品而创建的。五香加勒比朗姆酒市场由一个主流品牌主导，有一个真正的机会来创造一种产品，以更多的态度来瞄准这个不断增长的市场中的年轻部门。这款瓶子的货架和后杠非常出色，需求如此之高，以至于在最初的几个月里销量超过 480,000 瓶。

The Kraken海报/平面广告案例

案例简介：Basic description of the project: Kraken is a black spiced rum in a bespoke bottle shape with shoulder hoops. The label has an old print pastiche of the Giant Squid. It was created as an alternative to the very popular Captain Morgan. The spiced Caribbean rum market is dominated by one mainstream brand and there was a real opportunity to create a product with a little more attitude to target the younger sector of this growing market. The bottle has great shelf and backbar standout and demand has been so high that it sold in excess of 480,000 bottles in the first few months.

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The Kraken海报/平面广告案例

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