Much-loved confectionery brands Maynards and Bassetts are joining forces to reinvigorate adult candy with a brand to lead and inspire the category. This master brand revamp, which includes new branding and a total packaging redesign was handled by strategic brand and packaging design agency Bulletproof.Wanting to reinvigorate the brands to allow consumers to bring a sense of lightheartedness silliness, Mondelēz International arrived at the notion of ‘A bit of British Bonkers Inventiveness’ to capture the heritage of the two brands that is supported by the individual, quirky product assets.The redesign includes the introduction of a NPD, Bertie’s Jelly Mix featuring an assortment of jelly sweets in deliciously fruity flavours and iconic shapes. In addition to the NPD, the portfolio of classic British favourites will include Wine Gums – the UK’s number one selling sugar bag – Jelly Babies and Liquorice Allsorts, all containing natural colours.The new packs will be rolled out in February.