From Dr Who to dancing Scotsmen, and from the Beatles to Basil Brush, Wine Gums and Jelly Babies have earned their fair share of famous fans and famous advertising over the last century. So, when tasked with breathing new life into one of the nation’s favourite brands, creative agency VCCP chose to look to the juicy history of Maynards Bassetts for inspiration.In an increasingly competitive candy category, the task for Maynards Bassetts was to reassert the brand as a leader, and remind the nation of the brand’s heritage of bringing high quality, delicious sweets to market for over one hundred years.What better way to do this than bringing back one of the catchiest lines in British advertising? From the 7 September, across outdoor and digital, Maynards Bassetts will be asking the nation to ‘Set the Juice Loose’ once more.Maynards Bassetts will be showcasing the barely containable, mouth-wateringly juicy qualities of some of its most popular sweets across a dozen creative executions.CreditsAgency: VCCPExecutive Creative Director: Darren BailesCreative Director: David MastermanCreatives: Dan Glover-James, Elias Torres, Steven Yeates, Adam Taylor-SmithJoint Head of Planning: Nicky VitaPlanning Director: Ollie LathamBusiness Director: Matt SmithAccount Director: Anna FotheringhamAccount Manager: Matt ReedIntegrated Project Director: Jon DewartSenior Producer: Doris TydemanCGI Artist: David Mcleod, Bernstein & AndruiiliSFX: Strings & TinsMondelēz: Elise Burditt (Associate Director) and Anna Ulrich (Brand Manager)Media Agency: CaratClient Director: Alice Millar-DurrantClient Account Director: Patrick GormanPlanning Manager: Jonathan KrieningAccount Executive: Hugo Cadman