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    #sorta: Rx短视频广告营销案例

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    # Sorta: Rx

    案例简介:简要解释 一个无辜的女人走进她当地的药店去拿她的医生叫来的处方。她期待着见到她一贯的药剂师,却找到了沃尔特 · 怀特,布莱恩 · 克兰斯顿饰演,他是甲基苯丙胺制造商,也是 AMC 非常成功的电视剧《绝命毒师》的明星。顾客显然对这种情况感到不舒服,但是冰毒头目用一些可疑的逻辑来暗示他是 “sorta greg” -- 她逐渐认识和信任的药剂师,以此来捍卫他作为药剂师的角色。例如,他们都超过 50 岁,他们都曾经拥有庞蒂亚克阿兹特克,他们都有很多药物经验 -- 对不起,制药。然后,他在电视剧中播放了他最著名的一段对话,要求她 “说出我的名字”。她的回应是正确地将他识别为 “Sorta Greg”,深入了解了这场运动的想法。然后他给了她一瓶药丸,他声称这是她的处方。更清楚的是,她表示担心这不是她的处方。不否认,他澄清这是她的处方。她继续拒绝,直到他的欺凌策略使她疲惫不堪。她不情愿地吃药和撤退。 执行 如果你需要一个你可以信任的药剂师,你最不想给你开处方的人是 AMC 非常成功的电视剧《绝命毒师》中的沃尔特 · 怀特。在电视连续剧中,沃尔特 · 怀特是一名高中化学老师,被诊断患有 III 期癌症,只活了两年。沃尔特决心在去世后确保家人的经济未来,他开始了制造和销售甲基苯丙胺的职业生涯。反过来,他从一个无辜的学校老师变成了毒品贸易中一个非常危险的主要参与者。当然,他在药物方面有很多经验,但这并不意味着他应该成为药剂师。另一方面,这就是他成为完美的 “sorta 药剂师” 的原因。在这个系列的过程中,布莱恩 · 克兰斯顿凭借扮演沃尔特 · 怀特的角色赢得了 5 个艾美奖、一个金球奖和数百万人的心。这部电影成为了他的粉丝的礼物,他们从系列大结局开始就渴望更多的 “坏消息”。在布莱恩的对面,我们把艾琳 · 奥康奈尔说成是无辜的、守法的公民,只是想拿她的医生叫的处方。在喜剧的背景下,她对困惑和不安的微妙反应让我们都感到困惑和不安。在一起,这对夫妇的精彩表演让人想起了很多人都爱的获奖系列中的任何一集。

    # Sorta: Rx

    案例简介:Brief Explanation An innocent woman walks into her local pharmacy to pick up a prescription her doctor called in. Expecting to see her usual pharmacist, she instead finds Walter White, played by Bryan Cranston- the methamphetamine manufacturer and star of AMC's hugely successful TV series, ‘Breaking Bad’. The customer is clearly uncomfortable with the situation but the meth kingpin defends his role as a pharmacist by using some questionable logic to suggest he’s ‘sorta Greg’- the pharmacist she’s grown to know and trust. For instance, they’re both over 50 years old, they both used to own a Pontiac Aztec, and they both have a lot of experience with drugs- sorry, pharmaceuticals. Then, playing off one of his most famous lines of dialogue from the TV series, he demands she “Say my name.” She responds by correctly identifying him as “Sorta Greg”, drilling home the idea of this campaign. He then offers her a vial of pills that he claims to be her prescription. Knowing better, she expresses concern that it’s not her prescription. Not denying it, he clarifies that it’s sorta her prescription. She continues to refuse it until his bullying tactics wear her down. She reluctantly takes the pills and retreats. Execution If you need a pharmacist you can trust, the last person you want filling your prescription is Walter White from AMC’s hugely successful TV series, ‘Breaking Bad’. In the TV series, Walter White is a high school chemistry teacher who is diagnosed with Stage III cancer and given only two years to live. Determined to secure his family’s financial future after he dies, Walt embarks on a career of manufacturing and selling methamphetamine. In turn, he evolves from an innocent school teacher into a very dangerous, major player in the drug trade.Sure, he has a lot of experience with drugs, but that doesn’t mean he should be a pharmacist. On the other hand, that’s what makes him the perfect ‘sorta pharmacist’. Over the course of the series, Bryan Cranston won 5 Emmys, a Golden Globe, and the hearts of millions for his role as Walter White. This film became a gift to his fans who were longing for more ‘Breaking Bad’ ever since the series finale. Opposite Bryan, we casted Eileen O’Connell as the innocent, law-biding citizen just trying to pick up the prescription that her doctor called in. With a background in comedy, her subtle reactions of confusion and unease felt like something we could all relate to.Together, the pair gave a stellar performance reminiscent of any episode on the award winning series so many have come to love.

    #sorta: Rx

    案例简介:简要解释 一个无辜的女人走进她当地的药店去拿她的医生叫来的处方。她期待着见到她一贯的药剂师,却找到了沃尔特 · 怀特,布莱恩 · 克兰斯顿饰演,他是甲基苯丙胺制造商,也是 AMC 非常成功的电视剧《绝命毒师》的明星。顾客显然对这种情况感到不舒服,但是冰毒头目用一些可疑的逻辑来暗示他是 “sorta greg” -- 她逐渐认识和信任的药剂师,以此来捍卫他作为药剂师的角色。例如,他们都超过 50 岁,他们都曾经拥有庞蒂亚克阿兹特克,他们都有很多药物经验 -- 对不起,制药。然后,他在电视剧中播放了他最著名的一段对话,要求她 “说出我的名字”。她的回应是正确地将他识别为 “Sorta Greg”,深入了解了这场运动的想法。然后他给了她一瓶药丸,他声称这是她的处方。更清楚的是,她表示担心这不是她的处方。不否认,他澄清这是她的处方。她继续拒绝,直到他的欺凌策略使她疲惫不堪。她不情愿地吃药和撤退。 执行 如果你需要一个你可以信任的药剂师,你最不想给你开处方的人是 AMC 非常成功的电视剧《绝命毒师》中的沃尔特 · 怀特。在电视连续剧中,沃尔特 · 怀特是一名高中化学老师,被诊断患有 III 期癌症,只活了两年。沃尔特决心在去世后确保家人的经济未来,他开始了制造和销售甲基苯丙胺的职业生涯。反过来,他从一个无辜的学校老师变成了毒品贸易中一个非常危险的主要参与者。当然,他在药物方面有很多经验,但这并不意味着他应该成为药剂师。另一方面,这就是他成为完美的 “sorta 药剂师” 的原因。在这个系列的过程中,布莱恩 · 克兰斯顿凭借扮演沃尔特 · 怀特的角色赢得了 5 个艾美奖、一个金球奖和数百万人的心。这部电影成为了他的粉丝的礼物,他们从系列大结局开始就渴望更多的 “坏消息”。在布莱恩的对面,我们把艾琳 · 奥康奈尔说成是无辜的、守法的公民,只是想拿她的医生叫的处方。在喜剧的背景下,她对困惑和不安的微妙反应让我们都感到困惑和不安。在一起,这对夫妇的精彩表演让人想起了很多人都爱的获奖系列中的任何一集。

    #sorta: Rx

    案例简介:Brief Explanation An innocent woman walks into her local pharmacy to pick up a prescription her doctor called in. Expecting to see her usual pharmacist, she instead finds Walter White, played by Bryan Cranston- the methamphetamine manufacturer and star of AMC's hugely successful TV series, ‘Breaking Bad’. The customer is clearly uncomfortable with the situation but the meth kingpin defends his role as a pharmacist by using some questionable logic to suggest he’s ‘sorta Greg’- the pharmacist she’s grown to know and trust. For instance, they’re both over 50 years old, they both used to own a Pontiac Aztec, and they both have a lot of experience with drugs- sorry, pharmaceuticals. Then, playing off one of his most famous lines of dialogue from the TV series, he demands she “Say my name.” She responds by correctly identifying him as “Sorta Greg”, drilling home the idea of this campaign. He then offers her a vial of pills that he claims to be her prescription. Knowing better, she expresses concern that it’s not her prescription. Not denying it, he clarifies that it’s sorta her prescription. She continues to refuse it until his bullying tactics wear her down. She reluctantly takes the pills and retreats. Execution If you need a pharmacist you can trust, the last person you want filling your prescription is Walter White from AMC’s hugely successful TV series, ‘Breaking Bad’. In the TV series, Walter White is a high school chemistry teacher who is diagnosed with Stage III cancer and given only two years to live. Determined to secure his family’s financial future after he dies, Walt embarks on a career of manufacturing and selling methamphetamine. In turn, he evolves from an innocent school teacher into a very dangerous, major player in the drug trade.Sure, he has a lot of experience with drugs, but that doesn’t mean he should be a pharmacist. On the other hand, that’s what makes him the perfect ‘sorta pharmacist’. Over the course of the series, Bryan Cranston won 5 Emmys, a Golden Globe, and the hearts of millions for his role as Walter White. This film became a gift to his fans who were longing for more ‘Breaking Bad’ ever since the series finale. Opposite Bryan, we casted Eileen O’Connell as the innocent, law-biding citizen just trying to pick up the prescription that her doctor called in. With a background in comedy, her subtle reactions of confusion and unease felt like something we could all relate to.Together, the pair gave a stellar performance reminiscent of any episode on the award winning series so many have come to love.

    # Sorta: Rx

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    #sorta: Rx

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