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365天的行动主义
案例简介：从11月25日到12月10日，南非政府每年都会开展 “16天行动，不暴力侵害妇女和儿童” 运动，以扭转反对GBV的潮流。但是，由于南非的杀害妇女率在世界上排名第四，并且所报道的基于性别的暴力事件2019年急剧上升，很明显，仅仅16天是不够的。Philisa Abafazi Bethu (Heal Our Women) -位于开普敦的NPO，在该市的开普敦公寓和乡镇工作-在16天的激进主义活动结束后发起了一场海报运动，该运动推动了 #365DaysOfActivism。海报强调了GBV当前的气候如何像电影一样-这是一部令人深感不安且永无止境的电影，其叙事需要改变。这些是在电影院Ster-Kinekor Cavendish和该市的其他场所举行的。通过在16天的行动后发起这一GBV意识运动，它使人们意识到，消除南非GBV的努力需要一年365天，而不仅仅是16天，才能真正发挥作用。
365天的行动主义
案例简介：Every year, from 25 November until 10 December, the South African government runs a “16 Days of Activism for No Violence Against Women and Children” campaign, to try and turn the tide against GBV. But with South Africa having the 4th highest rate of femicide in the world and experiencing a dramatic spike in reported incidents of gender-based violence in 2019, it’s clear that 16 days is simply not enough. Philisa Abafazi Bethu (Heal Our Women) - a Cape Town-based NPO that works on the Cape Flats and townships in the city – launched a poster campaign AFTER 16 Days of Activism had ended, that pushes for #365DaysOfActivism instead. The posters highlight how the current climate of GBV is like a movie – a deeply disturbing and unending one, whose narrative needs to change. These were up at cinema Ster-Kinekor Cavendish and other establishments in the city. By launching this GBV awareness campaign after 16 Days Of Activism, it made people aware that the efforts to eliminate GBV in South Africa need to be maintained 365 days a year, and not just confined to the 16, in order to make a real difference.
365 Days of Activism
案例简介：从11月25日到12月10日，南非政府每年都会开展 “16天行动，不暴力侵害妇女和儿童” 运动，以扭转反对GBV的潮流。但是，由于南非的杀害妇女率在世界上排名第四，并且所报道的基于性别的暴力事件2019年急剧上升，很明显，仅仅16天是不够的。Philisa Abafazi Bethu (Heal Our Women) -位于开普敦的NPO，在该市的开普敦公寓和乡镇工作-在16天的激进主义活动结束后发起了一场海报运动，该运动推动了 #365DaysOfActivism。海报强调了GBV当前的气候如何像电影一样-这是一部令人深感不安且永无止境的电影，其叙事需要改变。这些是在电影院Ster-Kinekor Cavendish和该市的其他场所举行的。通过在16天的行动后发起这一GBV意识运动，它使人们意识到，消除南非GBV的努力需要一年365天，而不仅仅是16天，才能真正发挥作用。
365 Days of Activism
案例简介：Every year, from 25 November until 10 December, the South African government runs a “16 Days of Activism for No Violence Against Women and Children” campaign, to try and turn the tide against GBV. But with South Africa having the 4th highest rate of femicide in the world and experiencing a dramatic spike in reported incidents of gender-based violence in 2019, it’s clear that 16 days is simply not enough. Philisa Abafazi Bethu (Heal Our Women) - a Cape Town-based NPO that works on the Cape Flats and townships in the city – launched a poster campaign AFTER 16 Days of Activism had ended, that pushes for #365DaysOfActivism instead. The posters highlight how the current climate of GBV is like a movie – a deeply disturbing and unending one, whose narrative needs to change. These were up at cinema Ster-Kinekor Cavendish and other establishments in the city. By launching this GBV awareness campaign after 16 Days Of Activism, it made people aware that the efforts to eliminate GBV in South Africa need to be maintained 365 days a year, and not just confined to the 16, in order to make a real difference.
365天的行动主义
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365 Days of Activism
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基本信息
- 广告战役： #Philisa Abafazi Bethu-户外-df34#
- 广告品牌： Philisa Abafazi Bethu
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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