营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    365天的行动主义

    案例简介:从11月25日到12月10日,南非政府每年都会开展 “为期16天的无暴力侵害妇女和儿童活动” 运动,以扭转反对GBV的潮流。但是,由于南非的杀害妇女率在世界上排名第四,并且所报道的基于性别的暴力事件2019年急剧上升,很明显,仅仅16天是不够的。Philisa Abafazi Bethu (Heal Our Women) -位于开普敦的NPO,在该市的开普敦公寓和乡镇工作-在16天的激进主义活动结束后发起了一场海报运动,该运动推动了 #365DaysOfActivism。海报强调了GBV当前的气候如何像电影一样-这是一部令人深感不安且无休止的电影,其叙事需要改变。这些都出现在电影院Ster-Kinekor Cavendish和该市的其他场所。通过在16天的行动后发起这一GBV意识运动,它使人们意识到,消除南非GBV的努力需要一年365天,而不仅仅是16天,才能真正发挥作用。

    365天的行动主义

    案例简介:Every year, from 25 November until 10 December, the South African government runs a “16 Days of Activism for No Violence Against Women and Children” campaign, to try and turn the tide against GBV. But with South Africa having the 4th highest rate of femicide in the world and experiencing a dramatic spike in reported incidents of gender-based violence in 2019, it’s clear that 16 days is simply not enough. Philisa Abafazi Bethu (Heal Our Women) - a Cape Town-based NPO that works on the Cape Flats and townships in the city – launched a poster campaign AFTER 16 Days of Activism had ended, that pushes for #365DaysOfActivism instead. The posters highlight how the current climate of GBV is like a movie – a deeply disturbing and unending one, whose narrative needs to change. These were up at cinema Ster-Kinekor Cavendish and other establishments in the city. By launching this GBV awareness campaign after 16 Days Of Activism, it made people aware that the efforts to eliminate GBV in South Africa need to be maintained 365 days a year, and not just confined to the 16, in order to make a real difference.

    365 Days of Activism

    案例简介:从11月25日到12月10日,南非政府每年都会开展 “为期16天的无暴力侵害妇女和儿童活动” 运动,以扭转反对GBV的潮流。但是,由于南非的杀害妇女率在世界上排名第四,并且所报道的基于性别的暴力事件2019年急剧上升,很明显,仅仅16天是不够的。Philisa Abafazi Bethu (Heal Our Women) -位于开普敦的NPO,在该市的开普敦公寓和乡镇工作-在16天的激进主义活动结束后发起了一场海报运动,该运动推动了 #365DaysOfActivism。海报强调了GBV当前的气候如何像电影一样-这是一部令人深感不安且无休止的电影,其叙事需要改变。这些都出现在电影院Ster-Kinekor Cavendish和该市的其他场所。通过在16天的行动后发起这一GBV意识运动,它使人们意识到,消除南非GBV的努力需要一年365天,而不仅仅是16天,才能真正发挥作用。

    365 Days of Activism

    案例简介:Every year, from 25 November until 10 December, the South African government runs a “16 Days of Activism for No Violence Against Women and Children” campaign, to try and turn the tide against GBV. But with South Africa having the 4th highest rate of femicide in the world and experiencing a dramatic spike in reported incidents of gender-based violence in 2019, it’s clear that 16 days is simply not enough. Philisa Abafazi Bethu (Heal Our Women) - a Cape Town-based NPO that works on the Cape Flats and townships in the city – launched a poster campaign AFTER 16 Days of Activism had ended, that pushes for #365DaysOfActivism instead. The posters highlight how the current climate of GBV is like a movie – a deeply disturbing and unending one, whose narrative needs to change. These were up at cinema Ster-Kinekor Cavendish and other establishments in the city. By launching this GBV awareness campaign after 16 Days Of Activism, it made people aware that the efforts to eliminate GBV in South Africa need to be maintained 365 days a year, and not just confined to the 16, in order to make a real difference.

    365天的行动主义

    暂无简介

    365 Days of Activism

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入