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Roshen 黑巧克力
案例简介:在乌克兰,品牌羞于创造所谓的广告,并试图在他们的产品上添加一些哲学和真正复杂的背景,罗申决定成为那个品牌,谁可以成为 “完美的巧克力”,并创作了讽刺的广告,回忆起他们与乌克兰创意机构 BART & FINK 合作制作的新景点中的所有陈规定型观念和巧克力陈词滥调。
Roshen 黑巧克力
案例简介:In Ukraine, where brands feel ashamed to create something that is called advertisement and try to add some philosophical and really sophisticated background over their product, Roshen decided to be that brand, who is ok to be “just a perfect chocolate” and created ironic advert which recalls all that stereotypes and chocolate cliches in their new spot made with Ukrainian creative agency BART&FINK.
Roshen Dark Chocolate
案例简介:在乌克兰,品牌羞于创造所谓的广告,并试图在他们的产品上添加一些哲学和真正复杂的背景,罗申决定成为那个品牌,谁可以成为 “完美的巧克力”,并创作了讽刺的广告,回忆起他们与乌克兰创意机构 BART & FINK 合作制作的新景点中的所有陈规定型观念和巧克力陈词滥调。
Roshen Dark Chocolate
案例简介:In Ukraine, where brands feel ashamed to create something that is called advertisement and try to add some philosophical and really sophisticated background over their product, Roshen decided to be that brand, who is ok to be “just a perfect chocolate” and created ironic advert which recalls all that stereotypes and chocolate cliches in their new spot made with Ukrainian creative agency BART&FINK.
Roshen 黑巧克力
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Roshen Dark Chocolate
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