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哦,好的
案例简介:广告中关于品味的信息太多了。每个新的口号变得更加复杂和隐喻: “味道的爆炸”,“100% 的味道”,“超过味道” 等,这一切都走得太远了。火箭成长研发机构选择了不同的方向来讲述新的罗申威机的味道。他们决定简化到极限,而不是使其复杂化。他们创造的口号听起来像人们在现实生活中会说的那样: “哦,好的”,“不错的东西”,“美味的……”。这么简单,这么不寻常。
哦,好的
案例简介:There are too many messages about taste in commercials. Each new slogan becomes more complex and metaphorical: "Explosion of taste", "100% taste", "More than taste", etc. All this has gone too far. Rockets Growth R&D agency chose a different direction to tell about the taste of the new Roshen Wafers. Rather than complicating to the limit, they decided to simplify to the limit. The slogans they have created sound like what people would say in real life: “Oh, ok”, “Nice stuff”, “Tasty…”. So simple and so unusual.
Oh, ok
案例简介:广告中关于品味的信息太多了。每个新的口号变得更加复杂和隐喻: “味道的爆炸”,“100% 的味道”,“超过味道” 等,这一切都走得太远了。火箭成长研发机构选择了不同的方向来讲述新的罗申威机的味道。他们决定简化到极限,而不是使其复杂化。他们创造的口号听起来像人们在现实生活中会说的那样: “哦,好的”,“不错的东西”,“美味的……”。这么简单,这么不寻常。
Oh, ok
案例简介:There are too many messages about taste in commercials. Each new slogan becomes more complex and metaphorical: "Explosion of taste", "100% taste", "More than taste", etc. All this has gone too far. Rockets Growth R&D agency chose a different direction to tell about the taste of the new Roshen Wafers. Rather than complicating to the limit, they decided to simplify to the limit. The slogans they have created sound like what people would say in real life: “Oh, ok”, “Nice stuff”, “Tasty…”. So simple and so unusual.
哦,好的
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Oh, ok
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