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坏影响者
案例简介：禁止枪支公司投放宣传枪支销售或使用枪支的Instagram广告。然而，他们已经能够绕过这些规则和限制，与支持枪支的影响者合作，让他们向他们的追随者推广枪支。这些有影响力的人能够做一些枪支行业自己做不到的事情: 在社交媒体上美化枪支以推动销售。Change the Ref与Alma合作，试图引起人们对这些Instagram帖子背后的真正关注，并开始讨论枪支制造商在社交媒体上需要更严格的法规。为此，请更改Ref重新发布这些有影响力的人宣传枪支的图片。但是，除了在帖子中标记支持枪支的赞助商外，还标记了纪念枪支造成的悲剧的Instagram帐户。通过揭露 “坏影响者”，改变裁判的希望，让更多的人意识到枪支公司用来绕过法规和传播黑暗影响的阴暗战术。
坏影响者
案例简介：Gun companies are prohibited from running Instagram ads that promote the sale of or use of firearms. However, they’ve been able to get around these rules and restrictions by partnering with pro-gun influencers and having them promote firearms to their followers. These influencers are able to do something that the firearm industry can’t do on their own: glamorize guns on social media to drive sales. Change the Ref, in partnership with Alma, is trying to bring attention to who is actually behind these Instagram posts and start a conversation about the need for stricter regulations on social media for firearm manufacturers. To do this, Change the Ref is reposting pictures where these influencers are promoting guns. But instead of tagging the pro-gun sponsor in the post, Instagram accounts honoring the tragedies caused by guns are tagged instead. By exposing “Bad Influencers,” Change the Ref hopes make more people aware of the shady tactics gun companies are using to bypass regulations and spread their dark influence.
The Bad Influencers
案例简介：禁止枪支公司投放宣传枪支销售或使用枪支的Instagram广告。然而，他们已经能够绕过这些规则和限制，与支持枪支的影响者合作，让他们向他们的追随者推广枪支。这些有影响力的人能够做一些枪支行业自己做不到的事情: 在社交媒体上美化枪支以推动销售。Change the Ref与Alma合作，试图引起人们对这些Instagram帖子背后的真正关注，并开始讨论枪支制造商在社交媒体上需要更严格的法规。为此，请更改Ref重新发布这些有影响力的人宣传枪支的图片。但是，除了在帖子中标记支持枪支的赞助商外，还标记了纪念枪支造成的悲剧的Instagram帐户。通过揭露 “坏影响者”，改变裁判的希望，让更多的人意识到枪支公司用来绕过法规和传播黑暗影响的阴暗战术。
The Bad Influencers
案例简介：Gun companies are prohibited from running Instagram ads that promote the sale of or use of firearms. However, they’ve been able to get around these rules and restrictions by partnering with pro-gun influencers and having them promote firearms to their followers. These influencers are able to do something that the firearm industry can’t do on their own: glamorize guns on social media to drive sales. Change the Ref, in partnership with Alma, is trying to bring attention to who is actually behind these Instagram posts and start a conversation about the need for stricter regulations on social media for firearm manufacturers. To do this, Change the Ref is reposting pictures where these influencers are promoting guns. But instead of tagging the pro-gun sponsor in the post, Instagram accounts honoring the tragedies caused by guns are tagged instead. By exposing “Bad Influencers,” Change the Ref hopes make more people aware of the shady tactics gun companies are using to bypass regulations and spread their dark influence.
坏影响者
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The Bad Influencers
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