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荒谬的现实
案例简介：与枪支相关的死亡是美国18岁以下儿童总体死亡的第三大原因。未成年人既是受害者，也是肇事者 -- 有时是同时发生的。自2015年以来，发生了1,500多起儿童枪击事件，但一些州对彩票和酒精购买的规定比枪支销售的规定更严格。为了更好地说明这一点，阿尔玛 (alma) 与 “改变裁判” (Change the Ref) 合作发起了一项创造性的运动，该运动是一个非营利组织，旨在提高人们对枪支暴力的认识，由一名帕克兰枪击案受害者的父母创立。该活动以美国各地真实场所的图像为特色，人们可以在一个地方购买酒精，乐透和枪支。为了进一步扩大活动范围，alma还开发了广播电台，以在这些商店中重新创建售货员和客户之间的对话。美国阿尔玛为更改参考而制作的印刷广告，类别为: 公共利益、非政府组织。
荒谬的现实
案例简介：Firearm-related deaths are the third leading cause of death overall in the U.S. for children under the age of 18. Minors are both victims and perpetrators — sometimes simultaneously. Since 2015, there have been more than 1,500 shootings by children, yet some states have stricter regulations on lottery and alcohol purchases than with the sale of firearms. To better illustrate this, alma created “Absurd Reality,” a creative campaign in partnership with Change the Ref, a non-profit that raises awareness about gun violence and was founded by the parents of one of the Parkland shooting victims. The campaign features images of real establishments across the United States, where people can purchase alcohol, lotto, and guns – all in one place. To amplify the campaign even further, alma also developed radio spots that recreate a dialogue between a salesclerk and a customer in these same stores. Print advertisement created by Alma, United States for Change the Ref, within the category: Public Interest, NGO.
Absurd Reality
案例简介：与枪支相关的死亡是美国18岁以下儿童总体死亡的第三大原因。未成年人既是受害者，也是肇事者 -- 有时是同时发生的。自2015年以来，发生了1,500多起儿童枪击事件，但一些州对彩票和酒精购买的规定比枪支销售的规定更严格。为了更好地说明这一点，阿尔玛 (alma) 与 “改变裁判” (Change the Ref) 合作发起了一项创造性的运动，该运动是一个非营利组织，旨在提高人们对枪支暴力的认识，由一名帕克兰枪击案受害者的父母创立。该活动以美国各地真实场所的图像为特色，人们可以在一个地方购买酒精，乐透和枪支。为了进一步扩大活动范围，alma还开发了广播电台，以在这些商店中重新创建售货员和客户之间的对话。美国阿尔玛为更改参考而制作的印刷广告，类别为: 公共利益、非政府组织。
Absurd Reality
案例简介：Firearm-related deaths are the third leading cause of death overall in the U.S. for children under the age of 18. Minors are both victims and perpetrators — sometimes simultaneously. Since 2015, there have been more than 1,500 shootings by children, yet some states have stricter regulations on lottery and alcohol purchases than with the sale of firearms. To better illustrate this, alma created “Absurd Reality,” a creative campaign in partnership with Change the Ref, a non-profit that raises awareness about gun violence and was founded by the parents of one of the Parkland shooting victims. The campaign features images of real establishments across the United States, where people can purchase alcohol, lotto, and guns – all in one place. To amplify the campaign even further, alma also developed radio spots that recreate a dialogue between a salesclerk and a customer in these same stores. Print advertisement created by Alma, United States for Change the Ref, within the category: Public Interest, NGO.
荒谬的现实
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Absurd Reality
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