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20秒肥皂
案例简介：洗手是我们每天不假思索地做的事情，但在全球大流行期间，洗手也可能是拯救我们生命的一件事 -- 如果做得正确的话。研究表明，我们中只有5% 人真正洗手了20秒，使它们完全干净。为了帮助人们积极地改变人们的习惯并提高人们对洗手重要性的认识，我们在Verve的团队发明了一种独特的产品; 第一块持续20秒的肥皂。20秒的肥皂帮助培训人们如何正确洗手，并从在线商店免费分发，作为一种教给人们新习惯的切实方式，全国各地有数百种小肥皂。在这个阶段之后，我们决定把权力交到人民手中; 字面上。我们现在正在教人们如何制作自己的20秒肥皂，开始一个完整的 “清洁手运动”。我们的迷你肥皂的勇敢的小设计也有助于在需要微笑的时候把微笑放在人们的脸上。证明大信息可以在小包装中出现。
20秒肥皂
案例简介：Handwashing is something that we do every day without giving it a second thought, but during a global pandemic it could also be the one thing that saves our lives – if it’s done correctly. Research has shown that only 5% of us are actually washing our hands for the 20 seconds that it takes to get them fully clean. To help actively change behaviour and create awareness about the importance of handwashing, our team at Verve invented a unique product; the first bar of soap that lasts for exactly20 seconds. The 20 Second Soap helped to train people how to wash their hands correctly and was distributed from an online store for free as a tangible way to teach people new habits, with hundreds of little soaps making their way across the country. After this phase, we then decided to put the power into the people’s hands; literally. We are now in the process of teaching people how to make their own 20 Second Soap bars, starting awhole ‘clean hand movement’. The plucky little designs of our mini soaps also help to put a smile on people’s faces at a time when smiles are needed. Proof that big messages can come in small packages.
20-Second Soap
案例简介：洗手是我们每天不假思索地做的事情，但在全球大流行期间，洗手也可能是拯救我们生命的一件事 -- 如果做得正确的话。研究表明，我们中只有5% 人真正洗手了20秒，使它们完全干净。为了帮助人们积极地改变人们的习惯并提高人们对洗手重要性的认识，我们在Verve的团队发明了一种独特的产品; 第一块持续20秒的肥皂。20秒的肥皂帮助培训人们如何正确洗手，并从在线商店免费分发，作为一种教给人们新习惯的切实方式，全国各地有数百种小肥皂。在这个阶段之后，我们决定把权力交到人民手中; 字面上。我们现在正在教人们如何制作自己的20秒肥皂，开始一个完整的 “清洁手运动”。我们的迷你肥皂的勇敢的小设计也有助于在需要微笑的时候把微笑放在人们的脸上。证明大信息可以在小包装中出现。
20-Second Soap
案例简介：Handwashing is something that we do every day without giving it a second thought, but during a global pandemic it could also be the one thing that saves our lives – if it’s done correctly. Research has shown that only 5% of us are actually washing our hands for the 20 seconds that it takes to get them fully clean. To help actively change behaviour and create awareness about the importance of handwashing, our team at Verve invented a unique product; the first bar of soap that lasts for exactly20 seconds. The 20 Second Soap helped to train people how to wash their hands correctly and was distributed from an online store for free as a tangible way to teach people new habits, with hundreds of little soaps making their way across the country. After this phase, we then decided to put the power into the people’s hands; literally. We are now in the process of teaching people how to make their own 20 Second Soap bars, starting awhole ‘clean hand movement’. The plucky little designs of our mini soaps also help to put a smile on people’s faces at a time when smiles are needed. Proof that big messages can come in small packages.
20秒肥皂
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20-Second Soap
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