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20秒Soap
案例简介:洗手是我们每天都在做的事情,没有再去想它,但是在一场全球性的大流行中,如果做得正确的话,洗手也可能是拯救我们生命的一件事。研究表明,我们中只有5% 的人实际上在洗手20秒钟,让他们完全清洁。为了帮助积极改变行为并提高对洗手重要性的认识,我们在Verve的团队发明了一种独特的产品; 第一块肥皂持续20秒。20秒肥皂有助于训练人们如何正确洗手,并从网上商店免费分发,作为教人们新习惯的有形方式,数百只小肥皂遍布全国。在这个阶段之后,我们决定将权力交到人民手中; 字面上。我们现在正在教人们如何制作自己的20秒肥皂棒,开始一个完整的 “干净的手运动”。我们迷你肥皂的勇敢的小设计也有助于在需要微笑的时候给人们的脸上带来微笑。证明大信息可以装在小包装里。
20秒Soap
案例简介:Handwashing is something that we do every day without giving it a second thought, but during a global pandemic it could also be the one thing that saves our lives – if it’s done correctly. Research has shown that only 5% of us are actually washing our hands for the 20 seconds that it takes to get them fully clean. To help actively change behaviour and create awareness about the importance of handwashing, our team at Verve invented a unique product; the first bar of soap that lasts for exactly20 seconds. The 20 Second Soap helped to train people how to wash their hands correctly and was distributed from an online store for free as a tangible way to teach people new habits, with hundreds of little soaps making their way across the country. After this phase, we then decided to put the power into the people’s hands; literally. We are now in the process of teaching people how to make their own 20 Second Soap bars, starting awhole ‘clean hand movement’. The plucky little designs of our mini soaps also help to put a smile on people’s faces at a time when smiles are needed. Proof that big messages can come in small packages.
20-Second Soap
案例简介:洗手是我们每天都在做的事情,没有再去想它,但是在一场全球性的大流行中,如果做得正确的话,洗手也可能是拯救我们生命的一件事。研究表明,我们中只有5% 的人实际上在洗手20秒钟,让他们完全清洁。为了帮助积极改变行为并提高对洗手重要性的认识,我们在Verve的团队发明了一种独特的产品; 第一块肥皂持续20秒。20秒肥皂有助于训练人们如何正确洗手,并从网上商店免费分发,作为教人们新习惯的有形方式,数百只小肥皂遍布全国。在这个阶段之后,我们决定将权力交到人民手中; 字面上。我们现在正在教人们如何制作自己的20秒肥皂棒,开始一个完整的 “干净的手运动”。我们迷你肥皂的勇敢的小设计也有助于在需要微笑的时候给人们的脸上带来微笑。证明大信息可以装在小包装里。
20-Second Soap
案例简介:Handwashing is something that we do every day without giving it a second thought, but during a global pandemic it could also be the one thing that saves our lives – if it’s done correctly. Research has shown that only 5% of us are actually washing our hands for the 20 seconds that it takes to get them fully clean. To help actively change behaviour and create awareness about the importance of handwashing, our team at Verve invented a unique product; the first bar of soap that lasts for exactly20 seconds. The 20 Second Soap helped to train people how to wash their hands correctly and was distributed from an online store for free as a tangible way to teach people new habits, with hundreds of little soaps making their way across the country. After this phase, we then decided to put the power into the people’s hands; literally. We are now in the process of teaching people how to make their own 20 Second Soap bars, starting awhole ‘clean hand movement’. The plucky little designs of our mini soaps also help to put a smile on people’s faces at a time when smiles are needed. Proof that big messages can come in small packages.
20秒Soap
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20-Second Soap
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