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意想不到的合唱团
案例简介：巴西 JWT 推出了一个美丽的行动: 12 名喉切除术患者、香烟受害者制作的唱诗班让正在等待 USP (圣保罗大学) 的 MASP 礼堂的观众大吃一惊合唱团，圣保罗最著名的城市之一。为 A.C.创建Camargo 癌症中心的动作是让病人解释歌曲 “你只需要爱” 和 “她爱你”，dos Beatles。目的是让人们意识到喉癌的主要危险因素: 吸烟。在该机构听力学家的陪同下，整合 “Sua Voz 合唱团” 的患者 (大多数年龄超过 60 岁) 使用食管声音、假体、电子喉 (振动器), 口头演讲和声音的表达。
意想不到的合唱团
案例简介：JWT, Brazil have promoted a beautiful action: A choir made by twelve laryngectomy patients, victims of cigarette, have surprised the audience of MASP’s auditorium that was waiting for the USP (São Paulo University) Choir, one of the most famous of São Paulo city. Created for A.C. Camargo Cancer Center, the action was about having the songs “All you need is Love” and “She loves you”, dos Beatles, interpreted by the patients. The objective was to aware people about the main risk factor of larynx cancer: smoking. Accompanied by audiologists from the institution, the patients that integrate the “Sua Voz Choir” (most of them with more than 60 years old) used esophageal voice, prosthesis, electronic larynx (vibrator), oral speech and sound’s articulations.
The unexpected choir
案例简介：巴西 JWT 推出了一个美丽的行动: 12 名喉切除术患者、香烟受害者制作的唱诗班让正在等待 USP (圣保罗大学) 的 MASP 礼堂的观众大吃一惊合唱团，圣保罗最著名的城市之一。为 A.C.创建Camargo 癌症中心的动作是让病人解释歌曲 “你只需要爱” 和 “她爱你”，dos Beatles。目的是让人们意识到喉癌的主要危险因素: 吸烟。在该机构听力学家的陪同下，整合 “Sua Voz 合唱团” 的患者 (大多数年龄超过 60 岁) 使用食管声音、假体、电子喉 (振动器), 口头演讲和声音的表达。
The unexpected choir
案例简介：JWT, Brazil have promoted a beautiful action: A choir made by twelve laryngectomy patients, victims of cigarette, have surprised the audience of MASP’s auditorium that was waiting for the USP (São Paulo University) Choir, one of the most famous of São Paulo city. Created for A.C. Camargo Cancer Center, the action was about having the songs “All you need is Love” and “She loves you”, dos Beatles, interpreted by the patients. The objective was to aware people about the main risk factor of larynx cancer: smoking. Accompanied by audiologists from the institution, the patients that integrate the “Sua Voz Choir” (most of them with more than 60 years old) used esophageal voice, prosthesis, electronic larynx (vibrator), oral speech and sound’s articulations.
意想不到的合唱团
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The unexpected choir
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基本信息
- 广告品牌： ACCamargo Cancer Center
- 发布日期： 2013-12-18
- 行业领域： 其他
- 媒体类别： 短视频 , 户外
- 广告语言： 英语
- 媒介平台： 网络
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