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紫外线裁判
案例简介：学分
紫外线裁判
案例简介：Credits
UV Referee
案例简介：学分
UV Referee
案例简介：Credits
紫外线裁判
暂无简介
UV Referee
暂无简介
基本信息
- 广告品牌： ACCamargo Cancer Center
- 发布日期： 2024-03
- 行业领域： 生活服务 , 医疗/护理
- 媒体类别： 海报/平面 , 短视频 , 户外
- 广告语言： 英语
- 媒介平台： 网络
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创作者
案例详情
In 2023 Brazil experienced the hottest Summer ever recorded in its history. The UV index reached "extreme" levels every day for 120 consecutive days. At this intensity, it only takes 10 minutes for the skin to burn and permanently damage DNA. And according to the World Health Organization, 'Sunburns in childhood lead to a higher risk of skin cancer later in life.’ With this knowledge in mind A.C. Camargo set out to find a solution for the future that could fit with youth culture today. And so we created the ‘UV Referee’ a wearable accessory that changes color when exposed to UV rays. Its simple design is easy for kids to understand: the more it changes color, the higher the UV index exposure. So, when the intensity of the color increases, it sounds a silent but colorful alarm to increase your level of sun protection.
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