A World We Deserve|微电影,短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

一个我们应得的世界

案例简介：斋月期间，在新型冠状病毒肺炎和禁闭期间，来自中东的主要儿童零售商 Babyshop 推出了 “我们应得的世界”，分享当这些不确定时期结束时孩子们会记得什么。通过来自世界各地的孩子们的眼睛和话语，该品牌推出了一部电影和一首原创歌曲来启动其为期一个月的活动。在充满挑战的经济环境中，电影完全脱离了斋月广告的典型模式 (大型制作，名人代言，舞蹈，人们聚在一起，一起吃饭，一起庆祝,为他人和类似的人做善意的行为) 和新型冠状病毒肺炎的广告 (UGC，重新制作旧视频，空荡荡的街道,等)。

一个我们应得的世界

案例简介：In Ramadan, during COVID-19 and lockdowns, Babyshop, a leading children’s retailer from the Middle East, launches “A World We Deserve”, sharing what children will remember when these uncertain times are over. Through the eyes and the words of children from around the world, the brand has launched a film and an original song to kick off its month-long activities. In a challenging economic environment, the film completely breaks away from the typical mold of Ramadan ads (mega production, celebrity endorsements, dances, people getting together, eating together, celebrating together, doing kind acts for others and the like) and of COVID-19 ads (UGC, remaking old videos, empty streets, etc.).