Ramadan is a time of the year when Muslims around the world fast during the day, every day, for an entire month. People wake up, pre-dawn, to eat the morning meal. And they abstain from all food and liquids until dusk. Ramadan serves as a reminder about empathy, tolerance, humanity, unity and togetherness; values that are often forgotten in today’s world beset with prejudice, divisions and walls – both physical as well as emotional.So, this Ramadan, Babyshop, a children’s retailer in the Middle East is inviting people across the Middle East and the world to reconsider accepted thinking and behaviour. In an uncertain time, when the world around us remains divided between “us” vs. “them”, when we’re all building walls between countries, families, neighbours, economic and social statuses and each other, Babyshop is sharing a message of unity during the month of togetherness - but, with a ‘little’ difference; encouraging us to open up our hearts, doors and minds to others by embracing its philosophy of 'World Without Walls'.A film on YouTube and Facebook is launching the idea. It follows the journey of a child making his way through an actual world without walls – from his room to his parents’ room to a luxurious Middle East home to a refugee tent to a South Asian home (where a dad is spotted making some morning sandwiches) to an old people’s nursing home and finally, to an orphanage, and beyond.Through the film, Babyshop is encouraging people across the region to share the message of a #WorldWithoutWalls. The brand is also implementing in-store activities, on-ground initiatives, social content as well as a co-creative social media activation to bring #WorldWithoutWalls to people around the region, and around the world too.CreditsClient team: Ruban Shanmugarajah, Deepak Mahnot, Mitin Chakraborty, Dina Barakat - BabyshopCreative Direction: Tahaab Rais - FP7/MENADirector: Mikkel Blaabjerg Poulsen - Octopuss.tvDOP: Jonas Berlin - Octopuss.tvCopywriting, Art Direction, Screenplay: Tahaab Rais - FP7/MENAAgency Producers: Karol Akl, Darine Kanj Maalouli - FP7/DXBRegional Head of Strategy: Tahaab Rais - FP7/MENAGM - Business Unit: Nima Askari - FP7/DXBSenior Account Director: Vicky Kriplani - FP7/DXBECD: Oliver Robinson - FP7/DXBCreative Director: Mark Williams - McCann ManchesterSinger: Brittin LaneSongwriter: Tahaab Rais - FP7/MENAComposer: Joe Dickinson - BKPSet Art Director: Tibi HristuConstruction Coordinator: Alex GhergheWardrobe Stylist Brandusa Ioan1st AD: Cristi CiureaFocus puller: Ionut PerianuGaffer: Gabi SoraKey Grip: Cristi ToaderEditor: Theodora PenciuColourist: George BodrugGraphic Department: Mihaela Magopat, Anca Adascalitei, Razvan Dit, Lucian ProrocuDailies & Data: Cristi SanduPost-production Producer: Loredana MoiseProduction Manager: Liviu GhergheProducer: Costin Rantes