Prove your skills. Beat Shazam. Get the legendary guitar. BRIEF: Epiphone by Gibson is a leading manufacturer of premium guitars, famously known for the Les Paul model – played by legends like Slash or John Lennon. Such premium guitars are a major investment. To keep up demand for their annual new product launches in a heavily competitive market, Epiphone has to create the biggest buzz. Our task: Convince professional guitar players that they absolutely need the 2015 Les Paul signature edition designed by Björn Gelotte, guitarist of the legendary metal band “In Flames”. IDEA: We took the all guitar players by their professional pride, posing the question: Do you deserve a Les Paul? To prove their skills, they had to play a difficult solo, written by Björn Gelotte himself. The precision of their performance was measured by using Shazam like never before: As a musical judge. Only if they played well enough, Shazam would recognise the solo and reveal the website with the chance to preorder or even win the new Les Paul.