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Les Paul 技能检查
案例简介：执行 实现: 用直接的问题 “你应该得到一个 LesPaul 吗？” 来挑战吉他演奏者和一个困难的吉他独奏的音符。位置: 海报商店: 柏林、汉堡、慕尼黑和多特蒙德的 JustMusic 商店。相关音乐杂志，从雄心勃勃的业余到专业: 滚石杂志，金属锤，吉他和贝斯。比例: 印刷流通 31.500 和 20 张海报,两者都与 Shazam 的创新使用相结合，导致了手机品牌的相关性: 每个人都想要一个 LesPaul。但是一旦你拥有了它，你就准备好了很多年。Epiphone 仍然需要保持对年度产品发布的需求。接触点: 音乐杂志和音乐商店遍布德国材料，设计元素，设计选择: 艺术品必须反映 LesPaul 的高价值和传奇历史，以吸引观众。方法和过程: 启动 Shazam，播放独奏，在 mobilesiteTIMELINE 上注册: 2015 年 4 月 1 日-20 15 年 5 月 30 日 市场活动描述 2015，顶级吉他的领先制造商 Epiphone 宣布了他们最著名的型号的新签名版: LesPaul-由 Slash，Jimmy Page 或 James Hetfield 等摇滚传奇人物演奏。为了推广这个版本，由瑞典传奇金属乐队 “火焰中” 的吉他手 bj ö rn Gelotte 设计,我们让吉他手通过完美地演奏格洛特自己写的一首艰难的独奏来证明他们的技能。我们通过一个熟悉的渠道测量了它们的精度: Shazam。事先，我们在 Shazam 数据库中放置了完美播放的独奏录音-在不同的设置中录制并适应 Shazam 搜索算法。只有当用户表现足够出色时，Shazam 才会检测到匹配并显示一个网站，有机会独家预订甚至赢得新的 Les Paul。
Les Paul 技能检查
案例简介：Execution IMPLEMENTATION:Challenge guitar players with the direct question “Do you deserve a LesPaul?” and the notes of a difficult guitar solo.PLACEMENT:Instore Posters: JustMusic stores Berlin, Hamburg, Munich and Dortmund.Relevant music magazines, ranging from ambitious amateur to pro: Rolling Stone Magazine, Metal Hammer, Guitar&Bass.SCALE:Print circulation 31.500 and 20 Instore Posters, both in combination with the innovative use of Shazam, leading to a mobilesiteBRAND RELEVANCE:Everyone wants a LesPaul. But once you have it, you’re set for years. Epiphone still has to keep up demand for annual product launches.TOUCH POINTS:Musicmagazines and musicstores all over germanyMATERIALS, DESIGN ELEMENTS, DESIGN CHOICES:The artwork had to reflect the high value and legendary history of LesPaul to attract the audience.METHODS AND PROCESS:Start Shazam, play the solo, register on mobilesiteTIMELINE:April 1st 2015 – May 30th 2015 Campaign Description In 2015, leading manufacturer of premium guitars Epiphone announced a new signature edition of their most famous model: The LesPaul – played by rock legends like Slash, Jimmy Page or James Hetfield.To promote this edition, designed by Björn Gelotte, guitarist of legendary Swedish metal band “In Flames”, we let guitar players prove their skills, by perfectly playing a difficult solo written by Gelotte himself. We measured their precision through a familiar channel: Shazam. In advance we placed perfectly played master recordings of the solo –recorded in different setups and adapted to the Shazam search algorithm – in the Shazam database. Only if the user performed well enough, Shazam would detect a match and reveal a website with the chance to exclusively pre-order or even win the new Les Paul.
The Les Paul Skill Check
案例简介：执行 实现: 用直接的问题 “你应该得到一个 LesPaul 吗？” 来挑战吉他演奏者和一个困难的吉他独奏的音符。位置: 海报商店: 柏林、汉堡、慕尼黑和多特蒙德的 JustMusic 商店。相关音乐杂志，从雄心勃勃的业余到专业: 滚石杂志，金属锤，吉他和贝斯。比例: 印刷流通 31.500 和 20 张海报,两者都与 Shazam 的创新使用相结合，导致了手机品牌的相关性: 每个人都想要一个 LesPaul。但是一旦你拥有了它，你就准备好了很多年。Epiphone 仍然需要保持对年度产品发布的需求。接触点: 音乐杂志和音乐商店遍布德国材料，设计元素，设计选择: 艺术品必须反映 LesPaul 的高价值和传奇历史，以吸引观众。方法和过程: 启动 Shazam，播放独奏，在 mobilesiteTIMELINE 上注册: 2015 年 4 月 1 日-20 15 年 5 月 30 日 市场活动描述 2015，顶级吉他的领先制造商 Epiphone 宣布了他们最著名的型号的新签名版: LesPaul-由 Slash，Jimmy Page 或 James Hetfield 等摇滚传奇人物演奏。为了推广这个版本，由瑞典传奇金属乐队 “火焰中” 的吉他手 bj ö rn Gelotte 设计,我们让吉他手通过完美地演奏格洛特自己写的一首艰难的独奏来证明他们的技能。我们通过一个熟悉的渠道测量了它们的精度: Shazam。事先，我们在 Shazam 数据库中放置了完美播放的独奏录音-在不同的设置中录制并适应 Shazam 搜索算法。只有当用户表现足够出色时，Shazam 才会检测到匹配并显示一个网站，有机会独家预订甚至赢得新的 Les Paul。
The Les Paul Skill Check
案例简介：Execution IMPLEMENTATION:Challenge guitar players with the direct question “Do you deserve a LesPaul?” and the notes of a difficult guitar solo.PLACEMENT:Instore Posters: JustMusic stores Berlin, Hamburg, Munich and Dortmund.Relevant music magazines, ranging from ambitious amateur to pro: Rolling Stone Magazine, Metal Hammer, Guitar&Bass.SCALE:Print circulation 31.500 and 20 Instore Posters, both in combination with the innovative use of Shazam, leading to a mobilesiteBRAND RELEVANCE:Everyone wants a LesPaul. But once you have it, you’re set for years. Epiphone still has to keep up demand for annual product launches.TOUCH POINTS:Musicmagazines and musicstores all over germanyMATERIALS, DESIGN ELEMENTS, DESIGN CHOICES:The artwork had to reflect the high value and legendary history of LesPaul to attract the audience.METHODS AND PROCESS:Start Shazam, play the solo, register on mobilesiteTIMELINE:April 1st 2015 – May 30th 2015 Campaign Description In 2015, leading manufacturer of premium guitars Epiphone announced a new signature edition of their most famous model: The LesPaul – played by rock legends like Slash, Jimmy Page or James Hetfield.To promote this edition, designed by Björn Gelotte, guitarist of legendary Swedish metal band “In Flames”, we let guitar players prove their skills, by perfectly playing a difficult solo written by Gelotte himself. We measured their precision through a familiar channel: Shazam. In advance we placed perfectly played master recordings of the solo –recorded in different setups and adapted to the Shazam search algorithm – in the Shazam database. Only if the user performed well enough, Shazam would detect a match and reveal a website with the chance to exclusively pre-order or even win the new Les Paul.
Les Paul 技能检查
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The Les Paul Skill Check
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基本信息
- 广告品牌： Gibson
- 发布日期： 2000
- 行业领域： 钢琴 , 电吉他 , 乐器 , 玩具/乐器 , 吉他 , 日用品/母婴
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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