Dunkin’ went out of this world for the launch of its new Cosmic Coolatta summer drink series by announcing the discovery of the Cosmic Coolatta Constellation.Created by BBDO New York, the campaign centers around the discovery that four stars within the Ursa Major constellation resemble the exact shape of a Cosmic Coolatta. So Dunkin’ took it upon itself to declare the cluster the Cosmic Coolatta Constellation - the galaxy’s only everlasting billboard made of real stars, perfectly visible in the night sky at the exact same time as Dunkin’s summer promotion, and also for the rest of time.Over that weekend, Dunkin’ held a viewing event in Boston where Dunkin’ fans watched as the four stars came into view over Boston harbor -- perfectly aligning with a Cosmic Coolatta on a custom made AR Billboard. An astronomer was on hand to field questions and guide people through the event.CreditsCreative Agency: BBDO New YorkClient: Dunkin’Campaign: Cosmic ConstellationBBDO New YorkChief Creative Officer, BBDO Worldwide: David LubarsChief Creative Officer, BBDO New York: Greg HahnEVP, Executive Creative Director: Doug FallonEVP, Executive Creative Director: Steven FogelCreative Director: Ben BlissCreative Director: Evan SchultzJunior Copywriter: Stephen PachecoJunior Art Director: Jolie GuzEVP Senior Group Account Director: Jim SantoraVP Account Director: Jaimie DonohueAccount Manager: Rachel PassmanAccount Executive: Stephanie DiacovoExecutive Producer, Experiential: Adrienne KatzJr. Interactive Producer: Katie PennaProducer: Samantha Addy