The world of coffee has seen its fair share of interesting innovations and pairings over the years, from nitro brews to signature spices. But coffee-drinkers want their coffee to be a delicious experience in addition to just a java jolt. So Twix is giving it to them, with a game-changing new device. To celebrate this tasty union of Twis and coffee together, the brand is unveiling the extremely limited-edition Twix Meltdown via the Twix Instagram handle - a first-of-its-kind product that allows fans to place a Left Twix or Right Twix into any cup of hot coffee and pull out just the cookie, leaving them with a chocolatey, caramely coffee. Consumers can learn more about this surprising pairing and have the chance to receive a limited-edition Twix Meltdown device by following Twix on Instagram beginning April 25.CreditsAgency: BBDO New York Client: MARS Brand: TWIX MARS CHOCOLATE NORTH AMERICA: ClientBrand Director, TWIX Brand: Michelle Deignan Sr. Brand Manager, TWIX Brand: Thomas Hedworth Sr. Associate Brand Manager, TWIX Brand: Mariel Alvarez Delgado BBDO NEW YORK: Creative AgencyChief Creative Officer, BBDO Worldwide: David Lubars Chief Creative Officer, BBDO New York: Greg Hahn Executive Creative Director: Gianfranco Arena Executive Creative Director: Peter Kain Creative Director: Peter Alsante Creative Director: Bianca Guimaraes Senior Creative Director: Tom Kraemer Senior Designer: Veronica Souza EVP, Director of Integrated Production: David Rolfe EVP, Group Executive Producer: Amy Wertheimer EVP, Executive Producer: Anthony Curti Interactive Executive Producer: Katie Young Integrated Producer: Mo Twine Junior Producer: Philip PekerCEO & President, BBDO New York: Kirsten Flanik EVP, Global Account Leader, Mars: Susannah Keller EVP, Account Director: Lisa PiliguianVP, Account Director: Carrie White Account Manager: Michelle Ostbye Account Executive: Danee Fields Senior Project Manager: Amy Orgel Business Manager: Paul Cisco SVP, Group Director, Behavioral Planning: Annemarie Norris VP, Planning Director: Christina Stoddard Planner: Michael Schonfeld Production Company: O PositiveDirector: Brian Billow DP: Christophe Lazenberg Executive Producer: Ralph Laucella Executive Producer: Marc Grill VFX/Conform: SmigitalFlame Artist: Jim Hayhow Mix: Mack Cut Mixer: Sam Shaffer Edit House: MACK CUTEditor: Nick Divers Assistant Editor: Kenneth Munoz Executive Producer: Gina Pagano Producer: Margarita Mutuc