Snickers is digging a big hole to solve the world’s annoying problems, and it claims it will solve those them during the Super Bowl.The brand released its new Super Bowl LIV ad, including a special long-form version on the brand’s YouTube page. In the iconic brand’s signature humor, the ad declares “the world is out-of-sorts” and presents an absurdly satisfying solution to fix it.The new ad, which also includes an original song, was created by BBDO New York and AMV BBDO. Dubbed 'Snickers Fixes the World,' the new spot highlights humorous and relatable signs of a world that’s clearly not itself, such as grown-ups riding scooters, babies named after produce, devices that listen to your conversations and parents who text dirty pics. The brand’s solution is then revealed: As a crowd gathers in song to watch, a giant Snickers is “fed” to the Earth in a grand attempt to fix the world. The spot ends with some evidence that SNICKERS’ plan just may be working.“This new ad marks the latest evolution of our award-winning ‘You’re Not You’ campaign,” said Josh Olken, brand director, Snickers. “Since the first Super Bowl spot 10 years ago, we’ve shown the power of Snickers to satisfy when you’re out of sorts. Our attempt to ‘fix the world’ is a new angle, and our biggest yet: When the world itself is out of sorts, maybe it just needs a Snickers.”Actor Luis Guzmán, known for his prolific character roles, makes an appearance in this year’s Super Bowl ad.The spot will air during the third commercial break of the first quarter of Super Bowl LIV. Snickers also released a longform version of 'Fix the World' on YouTube, featuring appearances from Miranda Cosgrove, Bill Walton and Charlotte Flair.CreditsClient: Snickers (Mars)Tanya BermanVP of MarketingJosh OlkenBrand Director, SNICKERS BrandMartin TerwilligerSr. Brand Manager, SNICKERS BrandMichael ItaliaHead of Social Media & Digital Content at the HiveSeth DagerHead of Social Creative at the HiveBetsy MagilnickSocial Media Strategist at the HiveRankin CarrollGlobal VP, Chocolate Category BUDale GreenGlobal Brand Director, SNICKERS/ BarsCreative Agency: BBDODavid LubarsChief Creative Officer - BBDO WorldwideGreg HahnChief Creative Officer - BBDO New YorkAlex GrieveChief Creative Officer - AMV BBDOScott MahoneyCreative Director/Writer - BBDO New YorkDan OlivaCreative Director/Art Director - BBDO New YorkAlan WilsonWriter - AMV BBDODiccon DriverArt Director - AMV BBDOCharlotte AdorjanCreative Director - AMV BBDOMatt SwinburneCreative Director - AMV BBDOGianfranco ArenaExecutive Creative Director - BBDO New YorkPeter KainExecutive Creative Director - BBDO New YorkLarissa MageraCopywriter - BBDO New YorkMorgan HoffArt Director - BBDO New YorkDavid RolfeEVP, Director of Integrated Production - BBDO New YorkAmy WertheimerEVP, Group Executive Producer - BBDO New YorkSarah KnowltonAssociate Producer - BBDO New YorkJulia MillisonMusic Producer - BBDO New YorkMelissa ChesterMusic Producer - BBDO New YorkPaul CiscoBusiness Manager - BBDO New YorkKirsten FlanikCEO & President, BBDO New YorkSusannah KellerEVP, Global Business Leader, Mars - BBDO New YorkJulien LemoineVice President, Global Business Lead - BBDO CLMLisa PiliguianEVP, Senior Account Director - BBDO New YorkTani CorbachoVP, Account Director – BBDO New YorkElizabeth O'ConnorAccount Manager - BBDO New YorkJacob PlastinaAccount Executive - BBDO New YorkRichard MoloneyClient Partner - AMV BBDOLuke SlaterSenior Account Director - AMV BBDOPhilippa FieldBoard Account Director - AMV BBDOCrystal RixChief Marketing Officer - BBDO WorldwideAnnemarie NorrisSVP, Group Director, Behavioral Planning. - BBDO New YorkChristina StoddardGroup Planning Director - BBDO New YorkBrian BrydonComms Planning Director - BBDO New YorkNicola WillisonStrategy Director AMV - BBDOTalent Agency: The Marketing ArmBrad SheehanCelebrity Talent AcquisitionsProduction Company: MJZTom KuntzDirectorDavid ZanderPresidentEriks KruminsSenior Executive ProducerEmily SkinnerProducerLinus SandgrenDirector of PhotographyBrock HoughtonProduction DesignerEditorial: Mackenzie CutlerGavin CutlerEditorPamela PetruskiEditorMegan HeardAssistant EditorGina PaganoExecutive ProducerMix: Heard CityKeith ReynaudMixerColor: Company 3Tim MasickColoristVFX: The MillPhil CroweCreative DirectorAnastasia Von RahlExecutive ProducerMelanie RoyProducerBret ArosCoordinatorDan Warom3D LeadTim Crabtree2D LeadKai TsaiAssistantRemedy HuynhAssistantMusic: We Are WalkerSara MatarazzoSenior Executive ProducerAbbey HendrixExecutive ProducerHispanic Agency: Third EarSerge FloresExecutive Creative DirectorRene GardnerSenior CopywriterJavier PerazaSenior CopywriterRina TifferGroup Account DirectorMeredith McBroomSenior Account ExecutiveMichael McLaughlinSenior Producer