Video of the surprise event arranged by Mind Bridge, business casual brand in Korea, has been “grilling” YouTube. The brand, via the project titled “unexpected clock-off”, presented a day off to some working people. The video begins with a usual clock-in. Before even opening the door to go into the office, however, a voice from somewhere tells them to “clock off”. The voice, the CEO, also asks them to drop by the basement floor before they leave. The workers who changed their clothes, hair, and make-up at the basement floor just cannot hide their amazement. And most of all, what they have wished for, have become true and are waiting for them. Their wishes, small but which anyone could feel the same way, such as “going to the beach”, “visiting parents”, and “playing on-line game for all-day long”, came true, which captured the heart of every working person in Korea, which as in result made it a hot issue throughout office workers on-line. AdQUA Interactive, the digital campaign agency of Mind Bridge, successfully arranged the event to cheer up the working people at the age of 2030, by preparing gifts for each working person after conducting a survey of asking “what they would like to do if they had one day off” a month before shooting.