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意外的时钟关闭
案例简介：韩国商务休闲品牌 Mind Bridge 安排的惊喜活动的视频中，“意想不到的下班时间” 抓住了办公室工作人员的心，一直在 YouTube 上 “烧烤”。该品牌通过名为 “意想不到的下班时间” 的项目，向一些工作人员提供了一天的休假。视频以通常的时钟开始。然而，在打开门进入办公室之前，某个地方的声音告诉他们 “下班”。首席执行官的声音也要求他们在离开前顺便去地下室。在地下室换衣服、头发和化妆的工人无法掩饰他们的惊讶。最重要的是，他们所希望的，已经成为现实，正在等待他们。他们的愿望很小，但任何人都有同样的感觉，比如 “去海滩” 、 “看望父母” 、 “整天玩在线游戏”，实现了,它抓住了韩国每个工作人员的心，这使得它成为整个办公室工作人员的热点问题，on-line.AdQUA 互动，思维桥的数字运动机构, 在 2030年成功地安排了让劳动人民振作起来的活动,通过在拍摄前一个月进行调查，询问 “如果他们休假一天，他们想做什么”，为每个工作人员准备礼物。
意外的时钟关闭
案例简介：“Unexpected clock-off” that captured the office workers’ heart in KoreaVideo of the surprise event arranged by Mind Bridge, business casual brand in Korea, has been “grilling” YouTube.The brand, via the project titled “unexpected clock-off”, presented a day off to some working people.The video begins with a usual clock-in. Before even opening the door to go into the office, however, a voice from somewhere tells them to “clock off”. The voice, the CEO, also asks them to drop by the basement floor before they leave. The workers who changed their clothes, hair, and make-up at the basement floor just cannot hide their amazement. And most of all, what they have wished for, have become true and are waiting for them.Their wishes, small but which anyone could feel the same way, such as “going to the beach”, “visiting parents”, and “playing on-line game for all-day long”, came true, which captured the heart of every working person in Korea, which as in result made it a hot issue throughout office workers on-line.AdQUA Interactive, the digital campaign agency of Mind Bridge, successfully arranged the event to cheer up the working people at the age of 2030, by preparing gifts for each working person after conducting a survey of asking “what they would like to do if they had one day off” a month before shooting.
Unexpected Clock-off
案例简介：韩国商务休闲品牌 Mind Bridge 安排的惊喜活动的视频中，“意想不到的下班时间” 抓住了办公室工作人员的心，一直在 YouTube 上 “烧烤”。该品牌通过名为 “意想不到的下班时间” 的项目，向一些工作人员提供了一天的休假。视频以通常的时钟开始。然而，在打开门进入办公室之前，某个地方的声音告诉他们 “下班”。首席执行官的声音也要求他们在离开前顺便去地下室。在地下室换衣服、头发和化妆的工人无法掩饰他们的惊讶。最重要的是，他们所希望的，已经成为现实，正在等待他们。他们的愿望很小，但任何人都有同样的感觉，比如 “去海滩” 、 “看望父母” 、 “整天玩在线游戏”，实现了,它抓住了韩国每个工作人员的心，这使得它成为整个办公室工作人员的热点问题，on-line.AdQUA 互动，思维桥的数字运动机构, 在 2030年成功地安排了让劳动人民振作起来的活动,通过在拍摄前一个月进行调查，询问 “如果他们休假一天，他们想做什么”，为每个工作人员准备礼物。
Unexpected Clock-off
案例简介：“Unexpected clock-off” that captured the office workers’ heart in KoreaVideo of the surprise event arranged by Mind Bridge, business casual brand in Korea, has been “grilling” YouTube.The brand, via the project titled “unexpected clock-off”, presented a day off to some working people.The video begins with a usual clock-in. Before even opening the door to go into the office, however, a voice from somewhere tells them to “clock off”. The voice, the CEO, also asks them to drop by the basement floor before they leave. The workers who changed their clothes, hair, and make-up at the basement floor just cannot hide their amazement. And most of all, what they have wished for, have become true and are waiting for them.Their wishes, small but which anyone could feel the same way, such as “going to the beach”, “visiting parents”, and “playing on-line game for all-day long”, came true, which captured the heart of every working person in Korea, which as in result made it a hot issue throughout office workers on-line.AdQUA Interactive, the digital campaign agency of Mind Bridge, successfully arranged the event to cheer up the working people at the age of 2030, by preparing gifts for each working person after conducting a survey of asking “what they would like to do if they had one day off” a month before shooting.
意外的时钟关闭
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Unexpected Clock-off
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基本信息
- 广告战役： #Unexpected Clock-8083#
- 广告品牌： Mind Bridge
- 发布日期： 2014-11-01
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 韩语
- 媒介平台： 网络
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