Corruption in Brazil is a multi-billion-dollar business. Officers involved with the ‘Operaçao Lava Jato’ (Operation Car Wash) estimate that resources lost to local bribery schemes amount to roughly US $61bn a year. If the sum ended up in the hands of a single individual, he would hold the eighth largest fortune in the world, according to Forbes World’s Billionaires List 2018.But what would the identity of this Brazilian 'billionaire' be? His bodily features? His opinions? To raise public awareness to the size of corruption in Brazil and join in the fight against it, magazine Forbes Brazil and technology companies Nexo and Notan have employed artificial intelligence to attempt to vividly depict the ‘face’ and personality of Brazilian corruption. Along with the face itself and its features, our machine-learning device took the experiment one step further and pointed out personality traits associated with this person, called Mr. Ricky Brasil – a reference to Brazil’s billion-dollar corruption.The project leading to Mr. Ricky Brasil began over ten months ago, with extensive research into the interviews and official depositions of some of the main convicts during operations Mensalão and Car Wash. With this content plus local media reports, statements, interviews, books and even political propaganda – being fed into the system, artificial intelligence could cross-check information and finally produce an algorithm with what is believed to be the closest portrayal of Mr. Ricky Brasil, an AI that can answer questions and talk about various subjects.CreditsAgency: Ogilvy BrazilTitle: Ricky BrasilProduct: InstitucionalClient: ForbesCEO Ogilvy Group Brazil: Fernando MusaChief Creative Officer: Claudio LimaECD: Félix del ValleCreative Director: Eduardo Doss, Guiga GiacomoArt Director: Paulo EnglerCopywriter: Mariana AlbuquerquePlanning: Daniel De TomazoOperations Director: Daniel MartinsProject Director: Priscilla SaikaiProject Manning: Beto CamposUXD: Flávia Goulart, Caroline Salles, Alexander SchevtschenkoProducer: Patricia SilveiraMedia: Paulo FerreiraAccount: Juliana FernandesVideo editor: Deydson RochaMotion Design: Thiago Bancaro, Marina Carrijo, Ederson VendraminiConsulting (journalist): Regiane de OliveiraClient Approval: Antonio CamarottiProduction House: Trator FilmesDirector: Vinicius ColéExecutive Director: Gabriela Lemos e Armando RuivoPhotography: Vinicius ColéProducer: Eduardo SaraivaSound Producer: Evil TwinMusic: Andre Faria, Murilo Faria, Andre Faria, Murilo Faria e Yuri ChixTechnology: NexoTeam: Luiz Carvalho, Diego Figueredo, Ariane Camilla, Juliana MarquesPost Production: Stratostorm3D: Alan PradoMotion Designer: Kaio CruzCompositor: Igor SacilottoImage: Estúdio NotanCGI: Marcos Sampaio