本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
福布斯杂志: 奥格威巴西的《福布斯女性II》
案例简介:
福布斯杂志: 奥格威巴西的《福布斯女性II》
案例简介:
Forbes Magazine: Forbes Women II by Ogilvy Brazil
案例简介:
Forbes Magazine: Forbes Women II by Ogilvy Brazil
案例简介:
福布斯杂志: 奥格威巴西的《福布斯女性II》
暂无简介
Forbes Magazine: Forbes Women II by Ogilvy Brazil
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Women face many more challenges in the business world, especially when it comes to entrepreneurship. Women entrepreneurs receive only 7% of venture capital raised each year, 14% of loans and 5% of government grants, according to Fundera.com. Knowing this, a new Forbes Brazil magazine campaign chose to tackle that head-on with help from Ogilvy Brazil’s partnership.‘Forbes Women II,’ the second part of a campaign begun in 2017, brings female versions of some of the most iconic billionaires on its list. The point is that if some billionaires were women, their respective companies wouldn’t exist and they would be clients of their competitors, due to the lack of incentives, a reflection of sexism in the workforce.To illustrate that insight, the ads present female versions of three of today’s top entrepreneurs – Jeff Bezos, Amazon’s founder, receiving a package from Ebay, the female version of Elon Musk, of Tesla, driving a Toyota Prius, and the female version of Larry Page, Google’s co-founder, accessing Yahoo.CreditsAgency: Ogilvy BrazilClient: Forbes Brazil MagazineCampaign: Forbes Women IICEO/President Ogilvy Brazil Group: Fernando MusaCreative Vice-President: Claudio LimaExecutive Creative Director: Félix del ValleCreative Director: Eduardo DossCopywriter: Guilherme Moreira, Marcos Botelho and Phylippe MouraArt Directors: João Alexandre and Guga BittencourtArt Buyer: Francini SantiagoMedia Director: Betânia AragãoAccount Director: Juliana FernandesApproval: Antonio CamarottiPhotograph Studio: Rodrigo RibeiroIllustration Studio: Notan
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息