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    福布斯杂志: 奥格威巴西的《福布斯女性II》

    案例简介:

    福布斯杂志: 奥格威巴西的《福布斯女性II》

    案例简介:

    Forbes Magazine: Forbes Women II by Ogilvy Brazil

    案例简介:

    Forbes Magazine: Forbes Women II by Ogilvy Brazil

    案例简介:

    福布斯杂志: 奥格威巴西的《福布斯女性II》

    暂无简介

    Forbes Magazine: Forbes Women II by Ogilvy Brazil

    暂无简介

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    广告公司: Ogilvy Brazil

    案例详情

    Women face many more challenges in the business world, especially when it comes to entrepreneurship. Women entrepreneurs receive only 7% of venture capital raised each year, 14% of loans and 5% of government grants, according to Fundera.com. Knowing this, a new Forbes Brazil magazine campaign chose to tackle that head-on with help from Ogilvy Brazil’s partnership.‘Forbes Women II,’ the second part of a campaign begun in 2017, brings female versions of some of the most iconic billionaires on its list. The point is that if some billionaires were women, their respective companies wouldn’t exist and they would be clients of their competitors, due to the lack of incentives, a reflection of sexism in the workforce.To illustrate that insight, the ads present female versions of three of today’s top entrepreneurs – Jeff Bezos, Amazon’s founder, receiving a package from Ebay, the female version of Elon Musk, of Tesla, driving a Toyota Prius, and the female version of Larry Page, Google’s co-founder, accessing Yahoo.CreditsAgency: Ogilvy BrazilClient: Forbes Brazil MagazineCampaign: Forbes Women IICEO/President Ogilvy Brazil Group: Fernando MusaCreative Vice-President: Claudio LimaExecutive Creative Director: Félix del ValleCreative Director: Eduardo DossCopywriter: Guilherme Moreira, Marcos Botelho and Phylippe MouraArt Directors: João Alexandre and Guga BittencourtArt Buyer: Francini SantiagoMedia Director: Betânia AragãoAccount Director: Juliana FernandesApproval: Antonio CamarottiPhotograph Studio: Rodrigo RibeiroIllustration Studio: Notan

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