Ice Cream for Adults|微电影|广告营销案例【ADGuider广告指南】

成人冰淇淋

案例简介：写一个关于电影中发生的事情的简短总结从来没有人说过: “我长大后想要抵押贷款。”成人很难，冰淇淋不应该。对于成年人来说，冰淇淋车的视觉和声音会自动带回怀旧的童年温暖模糊的感觉，并回忆起炎热的夏日特殊享受的简单快乐。对于儿童来说，冰淇淋车代表了一种专门针对他们的享受。在这个地方，孩子们兴奋地走近一辆看似经典的冰淇淋车，却被一个机智的冰淇淋人打招呼，他解释了为什么成年人比他们更应该得到冰淇淋，因为成年人的生活，嗯，糟糕。孩子们困惑地看着那个冰淇淋人。他们没有冰淇淋，但他们确实得到了一些冷酷的事实。陪审团的文化/背景信息 Halo Top是美国挑战者品牌，迅速飙升至成功。他们创造了一个突破性的类别-美味的冰淇淋，每品脱只有280-360卡路里和20克蛋白质。 2017年，它们是美国最畅销的品脱。随后，大量的模仿者开始饱和市场，试图窃取Halo Top的市场份额。Halo Top需要传达突破性的信息，切入拥挤且不断增长的类别，以使他们在吸引人们谈论的同时与众不同。大多数冰淇淋品牌都专注于向快乐的人们展示他们最美好的生活，他们吃一碗冰淇淋。我们决定专注于导致成年成年人吃一整品脱的情感真相。有时候，成年很难，这就是为什么成年人需要很多冰淇淋的原因。每品脱只有300卡路里，成年人可以随心所欲地吃，而不会感到内。以英文提供完整的电影剧本。孩子们: 冰淇淋! HALO TOP MAN: 今天你们都做了什么值得冰淇淋？孩子1: 我做了这个! HALO TOP MAN: 你知道唐尼做了什么吗？不足以支付他的抵押贷款。孩子2: 什么是抵押贷款？唐尼: 这就像滑水，只有你自己做孩子3: 我刚过6岁生日 HALO TOP MAN: 生日快乐，离不可避免的一年更近。每天我们都会死得更多…… 好吧，这就是今天的教训，现在离开这里。叮当声: 成人冰淇淋，因为成人需要很多冰淇淋

成人冰淇淋

案例简介：Write a short summary of what happens in the film No one ever said, "I want a mortgage when I grow up." Adulting is hard, ice cream shouldn’t be. For adults, the sight and sound of an ice cream truck automatically bring back nostalgic warm fuzzy feelings of childhood and memories of the simple joys of a special treat on a hot summer day. For children, ice cream trucks represent a treat that’s specifically for them. In this spot, children excitedly approach a what seems like a classic ice cream truck only to be greeted by a quick-witted ice cream man, who explains why adults deserve ice cream more than they do because adults lives are, well, terrible. The kids look at the ice cream man in bewilderment. They don’t get ice cream, but they do get some cold hard truth. Cultural/Context information for the jury Halo Top is an American challenger brand rapidly skyrocketing to success. They created a groundbreaking category—delicious ice cream that’s only 280-360 calories and 20 grams of protein per pint. In 2017, they were America’s best-selling pint. Subsequently a ton of copycats started to saturate the market trying to steal Halo Top’s market share. Halo Top needed to deliver a breakthrough message, cutting through a crowded and growing category, in a way that sets them apart while getting people talking. Most ice cream brands focus on showing happy people living their best lives eating a bowl of ice cream. We decided to focus on the emotional truth that leads full grown adults to eat an entire pint. Sometimes, being an adult is hard and that’s why adults NEED a lot of ice cream. With only 300 calories per pint, adults can eat as much as they want without the guilt. Provide the full film script in English. KIDS: ICE CREAM!!! HALO TOP MAN: WHAT DID YOU ALL DO TO DESERVE ICE CREAM TODAY? KID 1: I MADE THIS! HALO TOP MAN: YOU KNOW WHAT DONNIE MADE? NOT ENOUGH TO COVER HIS MORTGAGE. KID 2: WHAT’S A MORTGAGE? DONNY: IT’S LIKE WATERBOARDING, ONLY YOU DO IT TO YOURSELF KID 3: I JUST HAD MY 6TH BIRTHDAY HALO TOP MAN: HAPPY BIRTHDAY, ONE YEAR CLOSER TO THE INEVITABLE. EVERY DAY WE DIE A LITTLE BIT MORE...ALRIGHT THAT’S THE LESSON TODAY, NOW GET OUT OF HERE. JINGLE: ICE CREAM FOR ADULTS, BECAUSE ADULTS NEED A LOT OF ICE CREAM