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案例简介：约会发生革命性变化七年后，廷德面临用户乏力和激烈竞争。为了给其品牌注入新的活力，72和sunny Los Angeles在Tinder应用程序中创建了Swipe Night-这是其首次互动内容系列。这个故事是一个第一人称的世界末日冒险，在关键时刻，廷德成员决定接下来会发生什么。他们的选择决定的不仅仅是故事; 他们影响他们与谁匹配以及他们谈论什么。《轻扫之夜》的首映式收视率接近4倍 -- HBO的《Z一代》。这也引发了推特活动增加1,600%，用户匹配增加26%。
刷夜
案例简介：Seven years after revolutionising dating, Tinder faced user fatigue and heated competition. To breathe new life into its brand, 72andSunny Los Angeles created Swipe Night - a first-of-its-kind interactive content series in the Tinder app. The story is a first-person, apocalyptic adventure, where at key points Tinder members decide what happens next. Their choices dictate more than the story; they impact who they match with and what they chat about. Swipe Night’s premiere had nearly 4x the viewership of Euphoria - HBO’s Gen Z hit. It also sparked a 1,600% increase in Twitter activity and a 26% increase in user matches.
Swipe Night
案例简介：约会发生革命性变化七年后，廷德面临用户乏力和激烈竞争。为了给其品牌注入新的活力，72和sunny Los Angeles在Tinder应用程序中创建了Swipe Night-这是其首次互动内容系列。这个故事是一个第一人称的世界末日冒险，在关键时刻，廷德成员决定接下来会发生什么。他们的选择决定的不仅仅是故事; 他们影响他们与谁匹配以及他们谈论什么。《轻扫之夜》的首映式收视率接近4倍 -- HBO的《Z一代》。这也引发了推特活动增加1,600%，用户匹配增加26%。
Swipe Night
案例简介：Seven years after revolutionising dating, Tinder faced user fatigue and heated competition. To breathe new life into its brand, 72andSunny Los Angeles created Swipe Night - a first-of-its-kind interactive content series in the Tinder app. The story is a first-person, apocalyptic adventure, where at key points Tinder members decide what happens next. Their choices dictate more than the story; they impact who they match with and what they chat about. Swipe Night’s premiere had nearly 4x the viewership of Euphoria - HBO’s Gen Z hit. It also sparked a 1,600% increase in Twitter activity and a 26% increase in user matches.
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Swipe Night
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