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新鲜农产品
案例简介：李维斯®新鲜的灵感来自新鲜的农产品 (时尚版)，春夏2022回到20世纪70年代，李维斯®发布了一个名为Fresh Produce的系列，灵感来自农产品。因为我们都喜欢新鲜的水果和蔬菜，李维斯®想通了，为什么不把它带回来，只是用一个新的 (双关语) 21世纪的旋转。介绍李维斯®春季/夏季的新鲜2022，一系列美丽的染色的最爱，以天然来源的染料为特色，包括植物和植物药。传统上，天然染料倾向于产生更多的土色，但与李维斯的®新鲜，我们采用了新的染色方法，能够产生充满活力的，冰冷的桃色，淡紫色，粉红色和黄色。所有这些都混合了纱线和服装染色的碎片。新鲜收集的染料来自三种天然来源之一，包括非濒危或不受威胁的植物-如茜草根提取物和天然靛蓝-农业副产品-如食物垃圾-以及矿物，如粘土，碳酸盐和天然氧化物。这些染料经过特殊格式化，需要较少的助剂，而不会损害色牢度或美学，从而产生了创新的，可持续的染料工艺。收集中的所有染料都具有至少50% 植物或矿物质含量。美国Stink Rising为Levi's创建的综合广告，类别为: 时尚。
新鲜农产品
案例简介：Levi’s® Fresh Inspired by Fresh Produce (The Fashion Version) For Spring/Summer 2022 Back in the 1970s, Levi’s® released a collection called Fresh Produce, inspired by, well, produce. And since we all love fresh fruits and vegetables, Levi’s® figured, why not bring it back, only with a fresh (pun intended) 21st century spin. Introducing Levi’s® Fresh for Spring/Summer 2022, a beautiful range of dyed favorites featuring dyes derived from natural sources, including plants and botanicals. Traditionally, natural based dyes tend to produce more earth-tone colors, but with Levi’s® Fresh, we applied new dyeing methods that were able to produce vibrant, icy shades of peach, lavender, pink, and yellow. And all in a mix of both yarn and garment dyed pieces. The dyes in the Fresh collection come from one of three natural sources, including non-endangered or non-threatened plants—like madder root extract and natural indigo—agricultural byproducts—like food waste—and minerals like clays, carbonates, and natural oxides. These dyes were specially formatted to require less auxiliaries, without compromising color fastness or aesthetic, resulting in an innovative, sustainable dye process. All dyes in the collection feature a minimum of 50 percent plant or mineral content. Integrated advertisement created by Stink Rising, United States for Levi's, within the category: Fashion.
Fresh Produce
案例简介：李维斯®新鲜的灵感来自新鲜的农产品 (时尚版)，春夏2022回到20世纪70年代，李维斯®发布了一个名为Fresh Produce的系列，灵感来自农产品。因为我们都喜欢新鲜的水果和蔬菜，李维斯®想通了，为什么不把它带回来，只是用一个新的 (双关语) 21世纪的旋转。介绍李维斯®春季/夏季的新鲜2022，一系列美丽的染色的最爱，以天然来源的染料为特色，包括植物和植物药。传统上，天然染料倾向于产生更多的土色，但与李维斯的®新鲜，我们采用了新的染色方法，能够产生充满活力的，冰冷的桃色，淡紫色，粉红色和黄色。所有这些都混合了纱线和服装染色的碎片。新鲜收集的染料来自三种天然来源之一，包括非濒危或不受威胁的植物-如茜草根提取物和天然靛蓝-农业副产品-如食物垃圾-以及矿物，如粘土，碳酸盐和天然氧化物。这些染料经过特殊格式化，需要较少的助剂，而不会损害色牢度或美学，从而产生了创新的，可持续的染料工艺。收集中的所有染料都具有至少50% 植物或矿物质含量。美国Stink Rising为Levi's创建的综合广告，类别为: 时尚。
Fresh Produce
案例简介：Levi’s® Fresh Inspired by Fresh Produce (The Fashion Version) For Spring/Summer 2022 Back in the 1970s, Levi’s® released a collection called Fresh Produce, inspired by, well, produce. And since we all love fresh fruits and vegetables, Levi’s® figured, why not bring it back, only with a fresh (pun intended) 21st century spin. Introducing Levi’s® Fresh for Spring/Summer 2022, a beautiful range of dyed favorites featuring dyes derived from natural sources, including plants and botanicals. Traditionally, natural based dyes tend to produce more earth-tone colors, but with Levi’s® Fresh, we applied new dyeing methods that were able to produce vibrant, icy shades of peach, lavender, pink, and yellow. And all in a mix of both yarn and garment dyed pieces. The dyes in the Fresh collection come from one of three natural sources, including non-endangered or non-threatened plants—like madder root extract and natural indigo—agricultural byproducts—like food waste—and minerals like clays, carbonates, and natural oxides. These dyes were specially formatted to require less auxiliaries, without compromising color fastness or aesthetic, resulting in an innovative, sustainable dye process. All dyes in the collection feature a minimum of 50 percent plant or mineral content. Integrated advertisement created by Stink Rising, United States for Levi's, within the category: Fashion.
新鲜农产品
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Fresh Produce
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