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维克多
案例简介:简要说明: 我们发现日常生活多么令人兴奋,就像我们是新生儿一样,我们只需要生活在玩耍的状态中。 简要说明: PlayStation 的目标是在拉丁美洲正式推出其产品线。对于挑战,我们开发了一个反映 PlayStation 到达拉丁美洲的地方,让我们回到我们出生的美妙状态。当我们玩 PlayStation 时,我们称之为 “游戏状态”。我们最近在地球上发现了一个能够永久生活在那个状态的人。他的名字是 “维克多”。
维克多
案例简介:Brief Explanation: We discover how daily routine can be as exciting as if we were newborns, we just have to live in state of play. Brief Explanation: PlayStation had the goal of launching its line officially in Latin America. For the challenge, we developed a Spot that reflects that PlayStation arrives to Latin America to bring us back to that wonderful state in which we are born. A state we call “State of Play” which is achieved when we play with the PlayStation. We have recently discovered a man on earth who is capable of living permanently in that state. His name is “Victor”.
Victor
案例简介:简要说明: 我们发现日常生活多么令人兴奋,就像我们是新生儿一样,我们只需要生活在玩耍的状态中。 简要说明: PlayStation 的目标是在拉丁美洲正式推出其产品线。对于挑战,我们开发了一个反映 PlayStation 到达拉丁美洲的地方,让我们回到我们出生的美妙状态。当我们玩 PlayStation 时,我们称之为 “游戏状态”。我们最近在地球上发现了一个能够永久生活在那个状态的人。他的名字是 “维克多”。
Victor
案例简介:Brief Explanation: We discover how daily routine can be as exciting as if we were newborns, we just have to live in state of play. Brief Explanation: PlayStation had the goal of launching its line officially in Latin America. For the challenge, we developed a Spot that reflects that PlayStation arrives to Latin America to bring us back to that wonderful state in which we are born. A state we call “State of Play” which is achieved when we play with the PlayStation. We have recently discovered a man on earth who is capable of living permanently in that state. His name is “Victor”.
维克多
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Victor
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基本信息
- 广告品牌: PlayStation
- 发布日期: 2000
- 行业领域: 互联网服务 , 游戏
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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获得奖项:
- Cannes Lions 2011 银奖 影视制作(Film Craft)
- Cannes Lions 2011 铜奖 影视(Product & Service)
- Cíclope International Advertising Craft Festival 2011 银奖 Live Action(Best Visual Effects)
- Cíclope International Advertising Craft Festival 2011 银奖 Live Action(Best Direction)
- Cíclope International Advertising Craft Festival 2011 银奖 Sound(Best Visual Effects)
- Cíclope International Advertising Craft Festival 2011 银奖 Sound(Best Direction)
- Cíclope International Advertising Craft Festival 2011 铜奖 Live Action(Best adapted music)
- Cíclope International Advertising Craft Festival 2011 铜奖 Sound(Best adapted music)
- Festival Iberoamericano de Publicidad 2011 金奖 影视(General Direction)
- Festival Iberoamericano de Publicidad 2011 金奖 影视(Adapted Music)
- Festival Iberoamericano de Publicidad 2011 银奖 影视(Recreation / Pleasure / Free time / Show / Toys)
- Festival Iberoamericano de Publicidad 2011 银奖 影视(Art Direction)
- Festival Iberoamericano de Publicidad 2011 银奖 影视(Computer Animation)
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