NORTE PHOTOBLOCKER|短视频|广告营销案例【ADGuider广告指南】

NORTE PHOTOBLOCKER

案例简介：环境执行的描述背景: Cerveza Norte 是阿根廷北部的传统啤酒品牌。由于更性感、更进口的品牌进入市场，挑战是使诺特的形象现代化。问题是: 技术进步和社交网络暴露了我们的生活，让全世界都可以看到，这让我们的声誉面临风险。尤其是在酒吧和俱乐部。解决方案: Norte photobroker 是一种啤酒冷却器，除了保持啤酒冰冷之外，它还能检测相机和手机闪烁。Photobrolocker 会立即发出强烈的闪光，破坏照片，并让人们免受相机和随后的社交网络标记的影响。我们在阿根廷北部的主要酒吧和俱乐部安装了 NORTE photolocker。超过 50,000 人参加了酒吧和俱乐部的体验。Norte photobroker 成为该地区的热门话题，Norte 在 “顶级” 和 “购买意向” 类别中取代了外国啤酒品牌。Norte photobroker 被阿根廷最重要的男性杂志选为 2012 年的发明。有了 Norte photobroker，俱乐部里发生的事情，留在俱乐部里。

NORTE PHOTOBLOCKER

案例简介：Description of Ambient execution The context: Cerveza Norte is northern Argentina’s traditional brand of beer. Due to the arrival of sexier, imported brands onto the market, the challenge was to modernize Norte’s image. The problem: Technological advances and social networks have exposed our lives for the entire world to see, putting our reputations at risk. Especially at bars and clubs. The solution: Norte PHOTOBLOCKER, a beer cooler that in addition to keeping your beer ice-cold, detects camera and cell phone flashes. PHOTOBLOCKER instantly shines back a strong flash, ruining the photo and keeping people safe from cameras and subsequent social network tagging. We installed NORTE PHOTOBLOCKERS in the main bars and clubs of northern Argentina. More than 50,000 people participated in the experience in bars and clubs. Norte PHOTOBLOCKER became a trending topic in the region, and Norte replaced foreign beer brands in “top of mind” and “intent to buy” categories. Norte PHOTOBLOCKER was selected as 2012’s Invention of the Year in the most important men’s magazine in Argentina. With Norte PHOTOBLOCKER, what happens in the club, stays in the club.