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大鼻子
案例简介:BGH 希望推出其新系列的空调,有五个空气过滤阶段,提供最纯净的空气。对于发射,BGH 决定帮助那些最需要纯净空气的人: 大鼻子。如果你有一个大鼻子,BGH 给你 25% 的折扣。识别谁的鼻子大,谁的鼻子小是一个非常微妙的问题,所以我们创造了鼻子-o-meter -- 一个能够测量鼻子长度的装置。如果你的鼻子到达传感器,一个警笛响了,你赢了折扣。
大鼻子
案例简介:BGH wanted to launch its new line of air conditioners with five air filtering stages, providing the purest air of all. For the launch, BGH decided to help those who need pure air the most: big noses. If you had a big nose, BGH gave you a 25% discount. Identifying whose nose is big and whose isn’t is a very delicate matter, so we created the nose-o-meter – a device capable of measuring the length of a nose. If your nose reached the sensor, a siren went off and you won the discount.
Big Noses
案例简介:BGH 希望推出其新系列的空调,有五个空气过滤阶段,提供最纯净的空气。对于发射,BGH 决定帮助那些最需要纯净空气的人: 大鼻子。如果你有一个大鼻子,BGH 给你 25% 的折扣。识别谁的鼻子大,谁的鼻子小是一个非常微妙的问题,所以我们创造了鼻子-o-meter -- 一个能够测量鼻子长度的装置。如果你的鼻子到达传感器,一个警笛响了,你赢了折扣。
Big Noses
案例简介:BGH wanted to launch its new line of air conditioners with five air filtering stages, providing the purest air of all. For the launch, BGH decided to help those who need pure air the most: big noses. If you had a big nose, BGH gave you a 25% discount. Identifying whose nose is big and whose isn’t is a very delicate matter, so we created the nose-o-meter – a device capable of measuring the length of a nose. If your nose reached the sensor, a siren went off and you won the discount.
大鼻子
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Big Noses
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基本信息
- 广告战役: #BGH-互动-30f11#
- 广告品牌: BGH
- 发布日期: 2000
- 行业领域: 互联网服务 , 房产/家居 , 日用品/母婴
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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