New app 'Enter the Room', produced by the International Committee of the Red Cross, invites users to live a unique experience, with the aim of raising awareness about the importance of health care in conflict zones.'Enter the Room' was conceived of and developed by French agency Nedd. It uses the 'portal effect' which the agency introduced last year, relying on Apple’s ARKit technology. The result is a new kind of immersive experience, between AR and VR, which pushes the feeling of presence to a whole new level.The experience, available on the iPhone, begins in real life: as users hold up their phone, a virtual door appears. They are then invited to cross the threshold and explore a seemingly ordinary child’s bedroom, as if they were really there.CreditsClient: ICRC (International Red Cross Committee)Brand Management: Ariel Rubin, Christopher NicholasAgency: NeddCreative Directors: Vincent Vella, Bruno SamperArt Directors: Siegfried Rouanet, Amélie CarbonCopywriters: Vincent Vella, Marylin Beaulieu, Margaux MilesiLead Developer: Bastien Merindol