The Australian Red Cross Blood Service is encouraging the partners of pregnant women to show their support by giving blood.The ‘She Gives Birth, You Give Blood’ campaign, aims to generate awareness of the need for regular blood donors by shining a light on the one in five women who will need a blood transfusion during their pregnancy.The initiative aims to give partners a bigger role during pregnancy by encouraging them to give blood each trimester as a way to show support. The campaign was created by Cummins & Partners and is running across digital channels.CreditsClient: The Australian Red Cross Blood ServiceMarketing Director: Samantha BartlettHead Of Integrated Marketing Communications: Jude LeonCampaign Specialist: Rebecca MunnsSocial Media Lead: Jess van CoppenhagenAgency: Cummins & PartnersChief Creative Officer: Sean CumminsAssociate Creative Director: Adam SlaterCreative Director: Doogie ChapmanSenior Art Director: Connor BeaverSenior Art Director: Cam McMillanHead of Broadcast Production - Chris MooreBroadcast Producer - Karley CameronEditor: Jesse RichardsStrategy Planner - James BennettSenior Integration Director - Sally KingiSenior Integration Manager - Kara BrumfitHead of Connections Strategy - Johnny CorpuzConnections Strategists: George Groves & Calvin LyonConnections Planning Managers: Will MillarConnections Executive: Monique GeradaProduction Company: Buddy FilmsDirector: Harry SannaDOP: Jordan MaddocksProducer: Mandy PayneColourist: Martin GreerSound: Risk Sound