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每个家庭都有英雄
案例简介：越南有多达四代人生活在一个屋檐下，是一种独特的文化现象的故乡。在每个家庭中，一个人离家工作以支持整个家庭，并为承担所有责任而感到自豪。这种道德义务往往代代相传。通过这种方式，我们发现了越南人民可以立即与家庭英雄建立联系的见解。在此基础上，我们向目标受众-工厂工人发起了M-150。与市场上其他鼓励自私进步的能量饮料不同，M-150拥护那些自豪地拥有家庭未来和福祉的人。我们创建了一个30秒的位置，模仿了流行的超级英雄预告片。我们的电影展示了 “家庭英雄” 角色，在他从工作到家庭的日常工作中，他自豪地将父母，祖父母，孩子和妻子扛在肩上。它还以越南的足球英雄和队长Que Ngoc Hai为特色，他的谦虚成长是一位真正的家庭英雄。
每个家庭都有英雄
案例简介：With up to four generations living under one roof, Vietnam is home to a unique cultural phenomenon. In every family, one person works away from home to support the whole family and takes pride in carrying all the responsibilities. This moral duty is often passed down from generation to generation. Through this, we unearthed an insight that the people of Vietnam could instantly relate to - Family Heroes. Backed by this, we launched M-150 to our target audience - factory workers. Unlike other energy drinks in the market that encourage selfish progression, M-150 champions those who proudly carry the futures and wellbeing of their families. We created a 30-second spot that parodied popular superhero trailers. Our film showed the ‘Family Hero’ character proudly carrying his parents, grandparents, children and wife on his shoulders as he goes through his daily routine from work to home. It also featured Vietnam’s footballing hero and Captain, Que Ngoc Hai, who with his humble upbringing was a true family hero himself.
Every Family Has A Hero
案例简介：越南有多达四代人生活在一个屋檐下，是一种独特的文化现象的故乡。在每个家庭中，一个人离家工作以支持整个家庭，并为承担所有责任而感到自豪。这种道德义务往往代代相传。通过这种方式，我们发现了越南人民可以立即与家庭英雄建立联系的见解。在此基础上，我们向目标受众-工厂工人发起了M-150。与市场上其他鼓励自私进步的能量饮料不同，M-150拥护那些自豪地拥有家庭未来和福祉的人。我们创建了一个30秒的位置，模仿了流行的超级英雄预告片。我们的电影展示了 “家庭英雄” 角色，在他从工作到家庭的日常工作中，他自豪地将父母，祖父母，孩子和妻子扛在肩上。它还以越南的足球英雄和队长Que Ngoc Hai为特色，他的谦虚成长是一位真正的家庭英雄。
Every Family Has A Hero
案例简介：With up to four generations living under one roof, Vietnam is home to a unique cultural phenomenon. In every family, one person works away from home to support the whole family and takes pride in carrying all the responsibilities. This moral duty is often passed down from generation to generation. Through this, we unearthed an insight that the people of Vietnam could instantly relate to - Family Heroes. Backed by this, we launched M-150 to our target audience - factory workers. Unlike other energy drinks in the market that encourage selfish progression, M-150 champions those who proudly carry the futures and wellbeing of their families. We created a 30-second spot that parodied popular superhero trailers. Our film showed the ‘Family Hero’ character proudly carrying his parents, grandparents, children and wife on his shoulders as he goes through his daily routine from work to home. It also featured Vietnam’s footballing hero and Captain, Que Ngoc Hai, who with his humble upbringing was a true family hero himself.
每个家庭都有英雄
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Every Family Has A Hero
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