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失败者的故事
案例简介:在Srisakate的整个旅程中,最具标志性的运动激情之一是M-150的黄色外套,它从未离开过他的身边,很快就成为泰国人一直在寻找的希望,决心和毅力的象征。M-150部署了一个活动来建立客户忠诚度,而不是短期销售,这与通常提供彩票式活动的竞争对手不同。通过收集M-150的瓶盖来兑换标志性的黄色夹克,使消费者获得了成为团队成员的真实体验。泰国Brilliant & Million为M-150创建的内容广告,类别为: 非酒精饮料。
失败者的故事
案例简介:One of the most iconic of sports passion throughout Srisakate’s journey was M-150’s yellow jacket that never left his side, soon became a symbol of hope, determination and perseverance, that the Thais have been in search of. M-150 deployed a campaign that building customer loyalty, rather than short-term sales, differentiating from competitors who usually offer a lottery-style campaign. Consumers were given a real-life experience to be part of the team by collecting M-150 bottle caps to redeem the iconic yellow jackets. Content advertisement created by Brilliant & Million, Thailand for M-150, within the category: Non-Alcoholic Drinks.
The Underdog Story
案例简介:在Srisakate的整个旅程中,最具标志性的运动激情之一是M-150的黄色外套,它从未离开过他的身边,很快就成为泰国人一直在寻找的希望,决心和毅力的象征。M-150部署了一个活动来建立客户忠诚度,而不是短期销售,这与通常提供彩票式活动的竞争对手不同。通过收集M-150的瓶盖来兑换标志性的黄色夹克,使消费者获得了成为团队成员的真实体验。泰国Brilliant & Million为M-150创建的内容广告,类别为: 非酒精饮料。
The Underdog Story
案例简介:One of the most iconic of sports passion throughout Srisakate’s journey was M-150’s yellow jacket that never left his side, soon became a symbol of hope, determination and perseverance, that the Thais have been in search of. M-150 deployed a campaign that building customer loyalty, rather than short-term sales, differentiating from competitors who usually offer a lottery-style campaign. Consumers were given a real-life experience to be part of the team by collecting M-150 bottle caps to redeem the iconic yellow jackets. Content advertisement created by Brilliant & Million, Thailand for M-150, within the category: Non-Alcoholic Drinks.
失败者的故事
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The Underdog Story
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