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OppenheimerFunds: McCann XBC的多感官世界的多因素etf
案例简介:
OppenheimerFunds: McCann XBC的多感官世界的多因素etf
案例简介:
OppenheimerFunds: Multi-Factor ETFs for a Multisensory World by McCann XBC
案例简介:
OppenheimerFunds: Multi-Factor ETFs for a Multisensory World by McCann XBC
案例简介:
OppenheimerFunds: McCann XBC的多感官世界的多因素etf
暂无简介
OppenheimerFunds: Multi-Factor ETFs for a Multisensory World by McCann XBC
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The latest campaign for OppenheimerFunds by McCann XBC highlights the company's new Multi-Factor ETFs, which maximize the diversification benefits of combining multiple well-established investing styles such as value, momentum, quality, size and low volatility by dynamically readjusting factor exposure monthly in response to the current macroeconomic environment. The campaign uses a simple metaphor to introduce a not-very-simple product. It compares five investment factors to five human senses, and then reveals what happens when you use the wrong ones, all in 30 seconds. The campaign delicately delivers the complexity of the message using fun and playful visuals. The work will be supported by video, print, digital, mobile, social and radio, with event and content marketing components. CreditsAgencySVP, Group Creative Director – Audrey Huffenreuter, McCann XBCSVP, Group Creative Director – Deirdre Virgie, McCann XBCAssociate Creative Director – Jacob Bakkila, McCann XBCSenior Art Director – Meredith Niles, McCann XBCSenior Designer – Arjie Asghar, McCann XBCEVP Co-Head Account Management – Neil Frauenglass, McCannVP Account Director – Dana McCullough, McCann XBCAccount Supervisor – Darian Weaver, McCann XBCAssistant Account Executive – Mathew Guerra, McCann XBCVP Strategy Director – Maria Parodi, McCann XBCProject Management Director –Sagar Shah, McCann XBCChief Production Officer, Nathy Aviram, McCannExecutive Producer – Sally Hotchkiss, McCannInnovation Producer - Phoebe Chao, McCannBusiness Manager - Natalie Hernandez, McCannVP Director Talent Payment - Terry Marcello, McCannMusic Producer – Dan Gross, McCannFilm Director – Michael Clowater, SmugglerEditor – Nick Divers, MackcutPrint Production – Craft NYOppenheimerFundsSVP, Head of Brand & Client Experience - Erik SchnebergerVP, Brand Strategy and Advertising - Wylie KainAVP, Brand & Advertising - Leonor PalaoManager, Brand & Advertising - Hailey BrentManager, Brand & Advertising - Tess Skoller
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