Stand on the corner of Christopher and Gay in New York City today, and you might notice something different. The signs that read Christopher Street and Gay Street still remain, but ten more have been installed below them in colorful letters, adding ‘Lesbian,’ ‘Bisexual,’ ‘Transsexual,’ ‘Queer,’ ‘Intersex,’ ‘Asexual,’ ‘Non-Binary,’ ‘Pansexual,’ ‘Two Spirit,’ ‘+,’ and ‘#Acceptance’ streets.This change was implemented on 17 June by Mastercard as an expression of the company’s support for the LGBTQ+ community during World Pride month. The effort was sanctioned by the city’s Human Rights Commission and crafted by the company that makes signs for New York City.At a panel discussion with the New York City Human Rights Commission, Mastercard unveiled a new product: the True Name card. This allows LGBTQ+ individuals, particularly those who are transgender or non-binary, to obtain a debit, credit, or prepaid card with their preferred name on it.CreditsAgencyMcCann XBCPierre LiptonEVP, Global Executive Creative DirectorAdrian BotanGlobal Creative DirectorPete JonesEVP, Executive Creative DirectorJoel RodriguezEVP, Executive Creative DirectorCarlos WigleVP, Creative DirectorEvan BenedettoVP, Creative DirectorAntonia Orol-BerlingerArt DirectorNoah BenezraSenior CopywriterMorgan MackCopywriterLucas CrigleAssociate Creative DirectorMikayla LapierreJunior Art DirectorHope NardiniCopywriterNathy AviramChief Production OfficerJudi NiermanSVP, Executive ProducerChristine LaneSVP Executive Producer - InnovationDagmar WongSenior Integrated ProducerLiz O'ConnorProducerAmber BriscoeSenior Integrated ProducerVeronica BertranManaging DirectorShelley BowcherVP, Account DirectorMariano PintorAccount SupervisorOriol BombiEVP Global Strategy DirectorDan CohnSVP , Group Strategy DirectorRosalind MowittSenior StrategistNina KossoffStrategistDanielle KarrVP, Social Strategy DirectorKristen LevySocial StrategistEric PeriniContent CreatorBrett BermanContent CreatorAude CuenodContent CreatorJeremy MillerChief Comms OfficerTraction CreativeSign Production CompanyJohn ClangPhotographerShannon BottsCraft Post ProducerBenny KarasCraft ColoristJon SmithCraft Audio MixerIlya KatsapCraft EditorDeb McMurtreyCraft EditorChristine DoughtyCraft Assistant EditorTed ManiatakosCraft EditorAdam HirschCraft SVP, Head of Content NARay KlonskyCraft Executive ProducerAmalia BradstreetCraft Line ProducerDave WaldronDPCarrie CheekCamera OperatorKimberlee Venable1st ACGeorgia Krause2nd ACRay RichardsGafferScott RayKey GripTyler PostiglioneSound MixerTim RaceSound MixerJacqueline HeleneHair / Make-Up ArtistClientMastercardCheryl GuerinExecutive Vice President, North America Marketing & CommunicationsJim IssoksonSenior Vice President, North America CommunicationsSeema ChibberSenior Vice President, North America Consumer Marketing & SponsorshipsSarah ElyVice President, North America CommunicationsAnthony DeRojasDirector, North America Consumer MarketingGregg WeissDirector, North America Digital & Social MarketingChristine LustigDirector, North America Media PlanningKellen BurgerManager, North America Consumer MarketingTara McKennaManager, North America Media PlanningMarisa BianchiSenior Specialist, North America SponsorshipsMargaret CurranSenior Specialist, North America CommunicationsChanelle LoweSpecialist, North America Digital & Social CommunicationsHarshana BadlaniSpecialist, North America Communications