Dinner with Georgia|海报/平面|广告营销案例【ADGuider广告指南】

与格鲁吉亚共进晚餐

案例简介：执行首先，我们为整个国家创建了一个数据驱动的运动来参与进来: @ www。 hostme。每个格鲁吉亚人都可以投票决定哪些菜肴最能代表国家美食，以及哪些地方应该去真正介绍格鲁吉亚。使用格鲁吉亚人作为我们关于菜肴和观光的数据来源，我们为所有游客创建了一个带有标语的终极指南: 格鲁吉亚推荐。然后，我们与海关和内务部一起确定了这次航班，这次航班有可能载有我国第六百万分之一的游客，飞机降落后,终于发现了幸运儿!随后是警察护送的那个人在机场接他，他在第比利斯大街上的欢迎广告牌，以及与总理的晚餐 -- 根据菜单提供, 由格鲁吉亚人投票。晚餐只是杰斯帕 · 布莱克环球旅行一周的起点。战略格鲁吉亚人认为我们是世界上最好客的国家，这种信念深深植根于我们的文化中 (甚至有一句格鲁吉亚谚语，“客人来自上帝”)。在个人层面上，每个潜在的主人都以拥有一些独特的、定制的 “计划” 而自豪 -- 这是一种为特殊客人准备的指南 -- 包括观光、品酒、国家美食等随着国际游客的迅速增加,格鲁吉亚人应该团结起来，想出一个终极指南 -- “计划”，旨在向任何外国客人提供最好的建议。集体的、由主机生成的难忘的 [格鲁吉亚体验平台。活动描述关键信息 -- 格鲁吉亚欢迎所有经历难忘的游客，以证明访问格鲁吉亚的游客所感受到的体验是真正令人难忘的。我们需要找到一个人，他可以独自体验这种体验。我们与国家海关和警察部门合作，确定了 6 百万游客，并为他实时准备精心策划的惊喜。当游客进入这个国家时,格鲁吉亚正在准备一个特别的欢迎仪式。游客 #6 百万 -- 象征着任何潜在的游客，将由整个国家接待，由…… 格鲁吉亚总理本人象征和代表。概要 2016 年，格鲁吉亚预计来访者将创纪录地增长。为有史以来第一次，将欢迎每年 600万多万游客。格鲁吉亚国家旅游局 (GNTA) 将这一里程碑视为向更广泛的受众传播该国独特性格的机会。目标 -- 向格鲁吉亚人民宣传和激励旅游业的增长，以团结在好客/民族自豪感周围 -- 加强格鲁吉亚作为 “非常欢迎和好客的国家” 的定位 -- 增加格鲁吉亚作为 “开放和旅游友好” 国家的全球意识目标受众-22 + 年轻专业人士/活跃的社交媒体用户-国际市场(后苏联/欧洲国家) 结果超过 100 名当地主持人在网站 www.hostme.geMore 上选择了他们的最终托管指南，超过 10 个国家报道了杰斯珀在格鲁吉亚的旅行。这促使我们达到 130 媒体印象。与上年同期相比，旅游流量增加 25%。这场令人难以置信的冒险让杰斯珀在佐治亚州变成了一个真正的名人，受到了整个国家的喜爱，这迫使他实际上搬到了佐治亚州。

与格鲁吉亚共进晚餐

案例简介：Execution First we created a data-driven campaign for the whole country to get involved:@www.hostme.ge every Georgian could vote which dishes best represented the national cuisine, as well as which places one should visit to get truly introduced with Georgia. Using Georgians as our data source about dishes and sightseeings, we created an Ultimate Guide for all tourists with a tagline: GEORGIA RECOMMENDS.Then, together with customs office and Ministry of Internal Affairs, we identified the flight, which potentially carried the 6th Millionth Visitor of our country and after the plane landed, finally detected the lucky one! That was followed by an airport pick-up of the guy with the police escort, his welcoming billboards on the main avenue of Tbilisi and the dinner with the Prime Minister – served according to the menu, voted by Georgians.The dinner was just the starting point of Jesper Black’s remarkable 1-week journey around Georgia. Strategy Georgians believe that we are the most hospitable country in the world and this belief is deeplyrooted in our culture (there’s even one Georgian saying, that “The Guest is from God”). On apersonal level, every would-be host prides to have some unique, customized “program” – a sortof a guide prepared for special guests – which includes recommendations of sightseeing, wine-tastings, national cuisine, etc.With the rapid rise of international visitors, Georgians should unite to come up with an ultimateguide – “the program” designed to give the best advice to any foreign guest.Collective, host-generated platform for unforgettable [Georgian} experiences. CampaignDescription Key Message- Georgia welcomes all visitors with unforgettable experiencesTo prove that the experiences felt by tourists visiting Georgia are truly unforgettable we need tofind someone, who can experience this by himself.Collaborating with national customs office and police services we identify 6 millionthvisitor and prepare carefully choreographed surprise for him in real time.While the tourist enters the country, Georgia is preparing for a special welcome.Visitor #6millionth – symbolizing any potential tourist, would be hosted by whole country,symbolized and represented by… The Prime-minister of Georgia himself. Synopsis In 2016, Georgia is expecting record-breaking growth of incoming visitors. For the first time in its history, the country will welcome more than 6 million visitors per year. Georgian National Tourism Administration (GNTA) sees this milestone as an opportunity to spread the word about country’s unique character to wider audiences. The Objectives- Inform and inspire population of Georgia about the growth of tourism to rally around the sense of hospitality / national pride- Strengthen the positioning of Georgia as “very welcoming and hospitable country” - Increase global awareness of Georgia as “open and tourist-friendly” countryTarget Audience- 22+ Young Professionals / Active social media users- International Markets (Post soviet / European countries) Outcome More than 100k local hosts selected their ultimate hosting guide on the website www.hostme.geMore than 10 countries covered Jesper’s trip throughout Georgia. That drove us to 130M+ media impressions.And 25% increase in tourist flow against the same period of the previous year.This unbelievable adventure turned Jesper into a real celebrity in Georgia, loved by the whole country, that pushed him to actually move to Georgia.