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眨眼说话
案例简介：概要 据估计，全世界有 6000万名患有 ALS 、 MNDs 、脊髓损伤和瘫痪的患者，他们的身体瘫痪，头脑清醒。NeuroGen 和 Asha Ek 希望能帮助这些病人。他们能够给这些病人更长的寿命，但没有交流的能力。因为像 E-TRAN 这样的通信替代方法非常乏味，高科技辅助工具负担不起。每天病人都在努力传达他们的需求。身体唯一能发挥功能的部分直到最后，是他们的眼睛。所以我们开始寻找一个对所有人都方便和容易接近的解决方案。这些组织免费向患者及其家人分发了 5000 多份眨眼书籍。印刷每本书的成本是 7 美元。确保眼睛语言以最低的成本达到最大的人数。 结果 眨眼说话给瘫痪的病人及其家人带来了新的希望。现在他们有能力在阿莎 · 埃克 · 霍普和纽罗根的帮助下表达。超过 5000 名患者正在使用或接受使用眼睛语言的培训。社交媒体的覆盖范围超过 300万。世界上第一种眼睛语言受到了印度主要出版物的赞扬和分享，如《印度时报》和《更好的印度》。并得到了国际 ALS/MND 和印度 ALS 协会的认可。多年来，人们对高科技辅助工具进行了广泛的研究和花费。但是眨眼说话是一个简单的免费解决方案，它正在改变世界每个角落的人们的生活。眼睛语言指南不仅可以帮助患者，还可以让人们对无法治愈的大脑和脊柱疾病敏感。 执行 世界上第一种眼睛语言是以指南的形式出现的。使用八个简单的眼球运动，我们建立了各种各样的组合，方便任何类型的瘫痪患者。我们采访了许多患者、护理人员和医生，以选择患者最常需要的信息。眼睛语言指南中的关键设计元素是眼睛的插图、动作字体的选择、意义和颜色的选择。本设计采用展示设计的原则。温暖的粉色和海绿色对眼睛有平静的效果。海绿色也是一种治愈的颜色。设计中使用的深蓝色减轻了眼睛的易读性。字体是大胆的，几何的，为指示而设计的。每一页都不言自明，用途明确。精装书将帮助护理人员轻松地将它放在病人面前。每张纸都被涂布以防止污渍。这本书是瘫痪患者最有效、最免费的沟通方法。护理人员、家庭成员和训练有素的护士使用眼睛语言指南来互动和克服言语困难。 活动描述 NeuroGen Brain & Spine Institute 和 Asha Ek Hope Foundation (非营利组织) 是世界著名的组织，支持和治疗运动神经元疾病 (MND) 和其他大脑和脊柱损伤。对他们的病人来说，有一场比致命疾病更大的战斗。简单的交流行为。因此，NeuroGen 和 Asha Ek 希望总是觉得需要一种简单、容易获得和负担得起的沟通方法，这种方法适用于头脑清醒但身体瘫痪的患者。眼睛语言是专门为患者、他们的家人和护理人员设计的概念化语言，以减轻他们的语言困难。这本书将帮助世界各地的病人，并传播对他们的斗争和挑战的认识。
眨眼说话
案例简介：Synopsis An estimated 60 million patients of ALS, MNDs, spinal cord injuries, and paralysis live all around the world with a paralysed body and an alert mind. NeuroGen and Asha Ek Hope wanted to help these patients. They are able to give these patients a longer life, but no power to communicate. Because the alternative methods of communication like the E-TRAN board are very tedious and the hi-tech assistive tools unaffordable. Every day patients struggle to communicate their needs. And the only body part that is functional till the very end, are their eyes. So we set out to find a solution which was convenient and accessible for all. These organisations distributed over 5000 Blink To Speak books to patients and their families, for free. The cost of printing each book was 7 US dollars. Making sure that the eye language reaches the maximum number of people at the minimum cost. Outcome Blink To Speak has given a new hope to paralysed patients and their families. Now they have the power to express with the help of Asha Ek Hope and NeuroGen. Over 5000 patients are now using or getting trained to use the eye language. With a social media reach of over 3 million. The world’s first eye language has been applauded and shared by major Indian publications like The Times Of India and The Better India. And has been endorsed by the International Association ALS / MND and ALS India. Over the years there has been extensive research and spend on hi-tech assistive tools for communication. But Blink To Speak is an easy no-cost solution, that is changing people’s lives in every corner of the world. The eye language guide will not just help patients, but also sensitise people about incurable brain and spine disorders. Execution The world’s first eye language is in the form of a guide book. Using eight simple eye movements, we built various combinations that were convenient for patients with any kind of paralysis. We interviewed many patients, caregivers and doctors to choose the messages that were most commonly needed by patients. The key design elements in the eye language guide are the illustrations of the eyes, the choice of typography for actions, its meaning and the choice of colours. The design uses the principles of display design. Warm Pink and Sea Green have a calming effect to the eyes. Sea green is also a healing colour. Dark blue used in the design eases legibility for the eyes. Typography is bold, geometric and designed for instructions. Each page is self-explanatory with clear uses. The hardbound book will help the caregiver to hold it easily in front of the patient. Each paper is coated to prevent stains. The book is the most effective and no-cost method of communication for paralysis patients. Caregivers, family members and trained nurses use the eye language guide to interact and beat speech difficulties. CampaignDescription NeuroGen Brain & Spine Institute and Asha Ek Hope Foundation (a non-profit) are world renowned organisations that support and treat people with motor neuron disease (MND) and other brain and spine injuries. There is a bigger battle than the fatal diseases for their patients. The simple act of communication. So NeuroGen and Asha Ek Hope always felt a need for a simple, accessible and affordable method of communication for patients with an alert mind but a paralysed body. The eye language is specially conceptualised and designed for patients, their families and caregivers to ease their difficulty in speech. This book will help patients all over the world and spread awareness about their struggles and challenges.
Blink To Speak
案例简介：概要 据估计，全世界有 6000万名患有 ALS 、 MNDs 、脊髓损伤和瘫痪的患者，他们的身体瘫痪，头脑清醒。NeuroGen 和 Asha Ek 希望能帮助这些病人。他们能够给这些病人更长的寿命，但没有交流的能力。因为像 E-TRAN 这样的通信替代方法非常乏味，高科技辅助工具负担不起。每天病人都在努力传达他们的需求。身体唯一能发挥功能的部分直到最后，是他们的眼睛。所以我们开始寻找一个对所有人都方便和容易接近的解决方案。这些组织免费向患者及其家人分发了 5000 多份眨眼书籍。印刷每本书的成本是 7 美元。确保眼睛语言以最低的成本达到最大的人数。 结果 眨眼说话给瘫痪的病人及其家人带来了新的希望。现在他们有能力在阿莎 · 埃克 · 霍普和纽罗根的帮助下表达。超过 5000 名患者正在使用或接受使用眼睛语言的培训。社交媒体的覆盖范围超过 300万。世界上第一种眼睛语言受到了印度主要出版物的赞扬和分享，如《印度时报》和《更好的印度》。并得到了国际 ALS/MND 和印度 ALS 协会的认可。多年来，人们对高科技辅助工具进行了广泛的研究和花费。但是眨眼说话是一个简单的免费解决方案，它正在改变世界每个角落的人们的生活。眼睛语言指南不仅可以帮助患者，还可以让人们对无法治愈的大脑和脊柱疾病敏感。 执行 世界上第一种眼睛语言是以指南的形式出现的。使用八个简单的眼球运动，我们建立了各种各样的组合，方便任何类型的瘫痪患者。我们采访了许多患者、护理人员和医生，以选择患者最常需要的信息。眼睛语言指南中的关键设计元素是眼睛的插图、动作字体的选择、意义和颜色的选择。本设计采用展示设计的原则。温暖的粉色和海绿色对眼睛有平静的效果。海绿色也是一种治愈的颜色。设计中使用的深蓝色减轻了眼睛的易读性。字体是大胆的，几何的，为指示而设计的。每一页都不言自明，用途明确。精装书将帮助护理人员轻松地将它放在病人面前。每张纸都被涂布以防止污渍。这本书是瘫痪患者最有效、最免费的沟通方法。护理人员、家庭成员和训练有素的护士使用眼睛语言指南来互动和克服言语困难。 活动描述 NeuroGen Brain & Spine Institute 和 Asha Ek Hope Foundation (非营利组织) 是世界著名的组织，支持和治疗运动神经元疾病 (MND) 和其他大脑和脊柱损伤。对他们的病人来说，有一场比致命疾病更大的战斗。简单的交流行为。因此，NeuroGen 和 Asha Ek 希望总是觉得需要一种简单、容易获得和负担得起的沟通方法，这种方法适用于头脑清醒但身体瘫痪的患者。眼睛语言是专门为患者、他们的家人和护理人员设计的概念化语言，以减轻他们的语言困难。这本书将帮助世界各地的病人，并传播对他们的斗争和挑战的认识。
Blink To Speak
案例简介：Synopsis An estimated 60 million patients of ALS, MNDs, spinal cord injuries, and paralysis live all around the world with a paralysed body and an alert mind. NeuroGen and Asha Ek Hope wanted to help these patients. They are able to give these patients a longer life, but no power to communicate. Because the alternative methods of communication like the E-TRAN board are very tedious and the hi-tech assistive tools unaffordable. Every day patients struggle to communicate their needs. And the only body part that is functional till the very end, are their eyes. So we set out to find a solution which was convenient and accessible for all. These organisations distributed over 5000 Blink To Speak books to patients and their families, for free. The cost of printing each book was 7 US dollars. Making sure that the eye language reaches the maximum number of people at the minimum cost. Outcome Blink To Speak has given a new hope to paralysed patients and their families. Now they have the power to express with the help of Asha Ek Hope and NeuroGen. Over 5000 patients are now using or getting trained to use the eye language. With a social media reach of over 3 million. The world’s first eye language has been applauded and shared by major Indian publications like The Times Of India and The Better India. And has been endorsed by the International Association ALS / MND and ALS India. Over the years there has been extensive research and spend on hi-tech assistive tools for communication. But Blink To Speak is an easy no-cost solution, that is changing people’s lives in every corner of the world. The eye language guide will not just help patients, but also sensitise people about incurable brain and spine disorders. Execution The world’s first eye language is in the form of a guide book. Using eight simple eye movements, we built various combinations that were convenient for patients with any kind of paralysis. We interviewed many patients, caregivers and doctors to choose the messages that were most commonly needed by patients. The key design elements in the eye language guide are the illustrations of the eyes, the choice of typography for actions, its meaning and the choice of colours. The design uses the principles of display design. Warm Pink and Sea Green have a calming effect to the eyes. Sea green is also a healing colour. Dark blue used in the design eases legibility for the eyes. Typography is bold, geometric and designed for instructions. Each page is self-explanatory with clear uses. The hardbound book will help the caregiver to hold it easily in front of the patient. Each paper is coated to prevent stains. The book is the most effective and no-cost method of communication for paralysis patients. Caregivers, family members and trained nurses use the eye language guide to interact and beat speech difficulties. CampaignDescription NeuroGen Brain & Spine Institute and Asha Ek Hope Foundation (a non-profit) are world renowned organisations that support and treat people with motor neuron disease (MND) and other brain and spine injuries. There is a bigger battle than the fatal diseases for their patients. The simple act of communication. So NeuroGen and Asha Ek Hope always felt a need for a simple, accessible and affordable method of communication for patients with an alert mind but a paralysed body. The eye language is specially conceptualised and designed for patients, their families and caregivers to ease their difficulty in speech. This book will help patients all over the world and spread awareness about their struggles and challenges.
眨眼说话
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Blink To Speak
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基本信息
- 广告战役： #Asha Ek Hope Foundation-DM-7684#
- 广告品牌： Asha Ek Hope Foundation
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 印度语
- 媒介平台： 网络
- 获得奖项：
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