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眨眼说话
案例简介：概要 大约有 6000万的患者肌萎缩性侧索硬化症，MNDs 、脊髓损伤、瘫痪、生活在世界各地的一个瘫痪的身体和灵活的头脑。Ek NeuroGen 和阿莎希望想帮助这些病人。他们能给患者的寿命更长，但无电源的交流。因为其他通信方式像 E-TRAN 板是非常繁琐的高科技辅助工具无法承受。天天患者难以沟通的需求。唯一的身体部位的功能到我死为止，他们的眼睛。所以我们要找到一个解决方案，这是方便和容易。这些组织分发了 5000 多万眨眼说话书籍给病人及其家人，是免费的。印刷成本每本书是月美元。确保达到尽可能多的人的语言的最低费用。 结果 眨眼说话了新希望，瘫痪病人及其家属。现在他们有能力对帮助 Asha Ek 望 NeuroGen。5000 患者使用或被训练使用的语言。社会媒体的超过 300万。世界第一眼文的欢迎并赞同印度主要出版物如印度时报和最好的印度。并已获国际协会 ALS/印度国防部和肌萎缩性侧索硬化症。多年来已广泛研究，把钱花在高科技辅助工具进行通信。不过眨眼说话是一种简单的无成本的解决方案，这是改变人们的生活，世界的每一个角落。眼睛的语言将不仅帮助病人，而且更加敏感的人对大脑和脊椎疾病无法治愈。 执行 世界第一眼语是一本旅游指南。使用八个简单的眼球运动，我们的各种组合，方便病人瘫痪所要做的。我们采访了许多病人、护理人员和医生的选择的消息，是最需要的病人。主要设计元素的语言有插图的眼睛，选择字体的行动，其意义和所选择的颜色。本设计采用的原则的显示设计。温馨粉色海绿色有镇静作用的眼睛。海绿色也是愈合。深蓝色的设计简化了清晰的眼睛。印刷术是大胆的，几何设计的说明。每个页面是不言自明的，清晰的用途。精装本书将帮助照顾者抱它轻松地在前面的病人。每篇论文的涂层，以防止污渍。这本书是最有效和无成本的通信方式的瘫痪病人。护理人员、家庭成员和受过训练的护士使用的语言进行交流及言语困难。 活动描述 Ek NeuroGen 大脑和脊椎研究所和阿莎希望基金会 (非营利) 是世界知名的组织支助和治疗患有运动神经疾病 (多国师) 和其他大脑和脊椎受伤。还有一个更大的战役的致命疾病的患者。这个简单的沟通。所以 NeuroGen 和阿莎 Ek 希望一直认为需要一个简单的，方便和实惠的联系方式与灵活的头脑也会瘫痪病人体内。Conceptualised 的语言是专门设计为例，其家庭和照顾者缓解他们的言语困难。这本书将帮助病人遍布世界各地，并增进人们对他们的困难和挑战。
眨眼说话
案例简介：Synopsis An estimated 60 million patients of ALS, MNDs, spinal cord injuries, and paralysis live all around the world with a paralysed body and an alert mind. NeuroGen and Asha Ek Hope wanted to help these patients. They are able to give these patients a longer life, but no power to communicate. Because the alternative methods of communication like the E-TRAN board are very tedious and the hi-tech assistive tools unaffordable. Every day patients struggle to communicate their needs. And the only body part that is functional till the very end, are their eyes. So we set out to find a solution which was convenient and accessible for all. These organisations distributed over 5000 Blink To Speak books to patients and their families, for free. The cost of printing each book was 7 US dollars. Making sure that the eye language reaches the maximum number of people at the minimum cost. Outcome Blink To Speak has given a new hope to paralysed patients and their families. Now they have the power to express with the help of Asha Ek Hope and NeuroGen. Over 5000 patients are now using or getting trained to use the eye language. With a social media reach of over 3 million. The world’s first eye language has been applauded and shared by major Indian publications like The Times Of India and The Better India. And has been endorsed by the International Association ALS / MND and ALS India. Over the years there has been extensive research and spend on hi-tech assistive tools for communication. But Blink To Speak is an easy no-cost solution, that is changing people’s lives in every corner of the world. The eye language guide will not just help patients, but also sensitise people about incurable brain and spine disorders. Execution The world’s first eye language is in the form of a guide book. Using eight simple eye movements, we built various combinations that were convenient for patients with any kind of paralysis. We interviewed many patients, caregivers and doctors to choose the messages that were most commonly needed by patients. The key design elements in the eye language guide are the illustrations of the eyes, the choice of typography for actions, its meaning and the choice of colours. The design uses the principles of display design. Warm Pink and Sea Green have a calming effect to the eyes. Sea green is also a healing colour. Dark blue used in the design eases legibility for the eyes. Typography is bold, geometric and designed for instructions. Each page is self-explanatory with clear uses. The hardbound book will help the caregiver to hold it easily in front of the patient. Each paper is coated to prevent stains. The book is the most effective and no-cost method of communication for paralysis patients. Caregivers, family members and trained nurses use the eye language guide to interact and beat speech difficulties. CampaignDescription NeuroGen Brain & Spine Institute and Asha Ek Hope Foundation (a non-profit) are world renowned organisations that support and treat people with motor neuron disease (MND) and other brain and spine injuries. There is a bigger battle than the fatal diseases for their patients. The simple act of communication. So NeuroGen and Asha Ek Hope always felt a need for a simple, accessible and affordable method of communication for patients with an alert mind but a paralysed body. The eye language is specially conceptualised and designed for patients, their families and caregivers to ease their difficulty in speech. This book will help patients all over the world and spread awareness about their struggles and challenges.
Blink To Speak
案例简介：概要 大约有 6000万的患者肌萎缩性侧索硬化症，MNDs 、脊髓损伤、瘫痪、生活在世界各地的一个瘫痪的身体和灵活的头脑。Ek NeuroGen 和阿莎希望想帮助这些病人。他们能给患者的寿命更长，但无电源的交流。因为其他通信方式像 E-TRAN 板是非常繁琐的高科技辅助工具无法承受。天天患者难以沟通的需求。唯一的身体部位的功能到我死为止，他们的眼睛。所以我们要找到一个解决方案，这是方便和容易。这些组织分发了 5000 多万眨眼说话书籍给病人及其家人，是免费的。印刷成本每本书是月美元。确保达到尽可能多的人的语言的最低费用。 结果 眨眼说话了新希望，瘫痪病人及其家属。现在他们有能力对帮助 Asha Ek 望 NeuroGen。5000 患者使用或被训练使用的语言。社会媒体的超过 300万。世界第一眼文的欢迎并赞同印度主要出版物如印度时报和最好的印度。并已获国际协会 ALS/印度国防部和肌萎缩性侧索硬化症。多年来已广泛研究，把钱花在高科技辅助工具进行通信。不过眨眼说话是一种简单的无成本的解决方案，这是改变人们的生活，世界的每一个角落。眼睛的语言将不仅帮助病人，而且更加敏感的人对大脑和脊椎疾病无法治愈。 执行 世界第一眼语是一本旅游指南。使用八个简单的眼球运动，我们的各种组合，方便病人瘫痪所要做的。我们采访了许多病人、护理人员和医生的选择的消息，是最需要的病人。主要设计元素的语言有插图的眼睛，选择字体的行动，其意义和所选择的颜色。本设计采用的原则的显示设计。温馨粉色海绿色有镇静作用的眼睛。海绿色也是愈合。深蓝色的设计简化了清晰的眼睛。印刷术是大胆的，几何设计的说明。每个页面是不言自明的，清晰的用途。精装本书将帮助照顾者抱它轻松地在前面的病人。每篇论文的涂层，以防止污渍。这本书是最有效和无成本的通信方式的瘫痪病人。护理人员、家庭成员和受过训练的护士使用的语言进行交流及言语困难。 活动描述 Ek NeuroGen 大脑和脊椎研究所和阿莎希望基金会 (非营利) 是世界知名的组织支助和治疗患有运动神经疾病 (多国师) 和其他大脑和脊椎受伤。还有一个更大的战役的致命疾病的患者。这个简单的沟通。所以 NeuroGen 和阿莎 Ek 希望一直认为需要一个简单的，方便和实惠的联系方式与灵活的头脑也会瘫痪病人体内。Conceptualised 的语言是专门设计为例，其家庭和照顾者缓解他们的言语困难。这本书将帮助病人遍布世界各地，并增进人们对他们的困难和挑战。
Blink To Speak
案例简介：Synopsis An estimated 60 million patients of ALS, MNDs, spinal cord injuries, and paralysis live all around the world with a paralysed body and an alert mind. NeuroGen and Asha Ek Hope wanted to help these patients. They are able to give these patients a longer life, but no power to communicate. Because the alternative methods of communication like the E-TRAN board are very tedious and the hi-tech assistive tools unaffordable. Every day patients struggle to communicate their needs. And the only body part that is functional till the very end, are their eyes. So we set out to find a solution which was convenient and accessible for all. These organisations distributed over 5000 Blink To Speak books to patients and their families, for free. The cost of printing each book was 7 US dollars. Making sure that the eye language reaches the maximum number of people at the minimum cost. Outcome Blink To Speak has given a new hope to paralysed patients and their families. Now they have the power to express with the help of Asha Ek Hope and NeuroGen. Over 5000 patients are now using or getting trained to use the eye language. With a social media reach of over 3 million. The world’s first eye language has been applauded and shared by major Indian publications like The Times Of India and The Better India. And has been endorsed by the International Association ALS / MND and ALS India. Over the years there has been extensive research and spend on hi-tech assistive tools for communication. But Blink To Speak is an easy no-cost solution, that is changing people’s lives in every corner of the world. The eye language guide will not just help patients, but also sensitise people about incurable brain and spine disorders. Execution The world’s first eye language is in the form of a guide book. Using eight simple eye movements, we built various combinations that were convenient for patients with any kind of paralysis. We interviewed many patients, caregivers and doctors to choose the messages that were most commonly needed by patients. The key design elements in the eye language guide are the illustrations of the eyes, the choice of typography for actions, its meaning and the choice of colours. The design uses the principles of display design. Warm Pink and Sea Green have a calming effect to the eyes. Sea green is also a healing colour. Dark blue used in the design eases legibility for the eyes. Typography is bold, geometric and designed for instructions. Each page is self-explanatory with clear uses. The hardbound book will help the caregiver to hold it easily in front of the patient. Each paper is coated to prevent stains. The book is the most effective and no-cost method of communication for paralysis patients. Caregivers, family members and trained nurses use the eye language guide to interact and beat speech difficulties. CampaignDescription NeuroGen Brain & Spine Institute and Asha Ek Hope Foundation (a non-profit) are world renowned organisations that support and treat people with motor neuron disease (MND) and other brain and spine injuries. There is a bigger battle than the fatal diseases for their patients. The simple act of communication. So NeuroGen and Asha Ek Hope always felt a need for a simple, accessible and affordable method of communication for patients with an alert mind but a paralysed body. The eye language is specially conceptualised and designed for patients, their families and caregivers to ease their difficulty in speech. This book will help patients all over the world and spread awareness about their struggles and challenges.
眨眼说话
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Blink To Speak
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基本信息
- 广告战役： #Asha Ek Hope Foundation-DM-7684#
- 广告品牌： Asha Ek Hope Foundation
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 印度语
- 媒介平台： 网络
- 获得奖项：
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