Blink To Speak|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

眨眼说话

案例简介：概要据估计，全世界有 6000万名患有 ALS 、 MNDs 、脊髓损伤和瘫痪的患者，他们的身体瘫痪，头脑清醒。 NeuroGen 和 Asha Ek 希望能帮助这些病人。他们能够给这些病人更长的寿命，但没有交流的能力。因为像 E-TRAN 这样的通信替代方法非常乏味，高科技辅助工具负担不起。每天病人都在努力传达他们的需求。身体唯一能发挥功能的部分直到最后，是他们的眼睛。所以我们开始寻找一个对所有人都方便和容易接近的解决方案。这些组织免费向患者及其家人分发了 5000 多份眨眼书籍。印刷每本书的成本是 7 美元。确保眼睛语言以最低的成本达到最大的人数。战略眨眼说话是在对病人、家庭、护士和医生进行了几个月的研究后发展起来的。在做了一些基本的眼球运动后，我们把这本书给了 70 名病人和 3 名医生。他们给我们反馈了丢失的信息和一些眼球运动的困难。我们确保眼睛语言易于使用，涵盖了病人的所有可能的需求和愿望。我们的目标是创造最方便的沟通方法，即使是对于一个身体完全瘫痪但头脑清醒的人。就像它的目的一样，我们希望《行动呼吁》传达眼睛语言的简单性和有效性，还希望护理人员和患者家属从网站上下载指南。这就是为什么我们命名世界上第一个眼睛语言，眨眼说话。相关性我们为患有无法治愈的脑部和脊柱疾病的患者创造了一种新的眼睛语言。并在眨眼说话、 NeuroGen 和 Asha Ek Hope 网站上免费下载。我们还为护理人员创建了详细的培训模块。该指南被分发给护理学院，并提议成为其课程的一部分。学校和学院的学生被召集志愿参加培训。我们还将这本书发送给卫生部，作为政府认可的语言。结果眨眼说话给瘫痪的病人及其家人带来了新的希望。现在他们有能力在阿莎 · 埃克 · 霍普和纽罗根的帮助下表达。超过 5000 名与 Asha Ek Hope 和 NeuroGen 相关的患者现在正在使用或接受使用眼睛语言的培训。世界上第一种眼睛语言受到了印度主要出版物的赞扬和分享，如《印度时报》和《更好的印度》。并得到了国际 ALS/MND 和印度 ALS 协会的认可。多年来，人们对高科技辅助工具进行了广泛的研究和花费。但是眨眼说话是一个简单的免费解决方案，它正在改变世界每个角落的人们的生活。活动描述 NeuroGen Brain & Spine Institute 和 Asha Ek Hope Foundation (非营利组织) 是世界著名的组织，支持和治疗运动神经元疾病 (MND) 和其他大脑和脊柱损伤。对他们的病人来说，有一场比致命疾病更大的战斗。简单的交流行为。因此，NeuroGen 和 Asha Ek 希望总是觉得需要一种简单、容易获得和负担得起的沟通方法，这种方法适用于头脑清醒但身体瘫痪的患者。眼睛语言是专门为患者、他们的家人和护理人员设计的概念化语言，以减轻他们的语言困难。这本书将帮助世界各地的病人，并传播对他们的斗争和挑战的认识。简要介绍预计结果医疗保健监管机构 -印度广告标准委员会观众眨眼说话是一种有用的工具，估计有 6000万名患有 ALS 、 MNDs 、脊髓损伤、瘫痪的患者，他们身体瘫痪，头脑清醒。眼睛语言会缓解言语困难。这本书是护理人员和医院工作人员与病人沟通的指南。

眨眼说话

案例简介：Synopsis An estimated 60 million patients of ALS, MNDs, spinal cord injuries, and paralysis live all around the world with a paralysed body and an alert mind. NeuroGen and Asha Ek Hope wanted to help these patients. They are able to give these patients a longer life, but no power to communicate. Because the alternative methods of communication like the E-TRAN board are very tedious and the hi-tech assistive tools unaffordable. Every day patients struggle to communicate their needs. And the only body part that is functional till the very end, are their eyes. So we set out to find a solution which was convenient and accessible for all. These organisations distributed over 5000 Blink To Speak books to patients and their families, for free. The cost of printing each book was 7 US dollars. Making sure that the eye language reaches the maximum number of people at the minimum cost. Strategy Blink To Speak was developed after months of research with patients, families, nurses and doctors. After creating some basic eye movements, we gave the book to 70 patients and 3 doctors. They came back to us with feedback on missing messages and difficulty in some eye movements. We made sure that the eye language is easy to use and covers all possible needs and desires of a patient. Our aim was to create the most convenient method of communication even for someone who suffers from a completing paralysed body but an alert mind. Just like it’s purpose, we wanted the call to action to communicate the simplicity and the effectiveness of the eye language and also wanted caregivers and family members of patients to download the guide from the website. That’s why we named the world’s first eye language, Blink To Speak. Relevancy We created a new eye language for patients suffering from incurable brain and spine diseases. And made it available for free to download on the Blink To Speak, NeuroGen and Asha Ek Hope websites. We also created detailed training modules for caregivers. The guide was distributed to nursing colleges and proposed to be part of their curriculum. Students from schools and colleges were called to volunteer for training. We also sent the book to the Department of Health to be adopted as a government recognised language. Outcome Blink To Speak has given a new hope to paralysed patients and their families. Now they have the power to express with the help of Asha Ek Hope and NeuroGen. Over 5000 patients associated with Asha Ek Hope and NeuroGen are now using or getting trained to use the eye language. The world’s first eye language has been applauded and shared by major Indian publications like The Times Of India and The Better India. And has been endorsed by the International Association ALS / MND and ALS India. Over the years there has been extensive research and spend on hi-tech assistive tools for communication. But Blink To Speak is an easy no-cost solution, that is changing people’s lives in every corner of the world. Campaign Description NeuroGen Brain & Spine Institute and Asha Ek Hope Foundation (a non-profit) are world renowned organisations that support and treat people with motor neuron disease (MND) and other brain and spine injuries. There is a bigger battle than the fatal diseases for their patients. The simple act of communication. So NeuroGen and Asha Ek Hope always felt a need for a simple, accessible and affordable method of communication for patients with an alert mind but a paralysed body. The eye language is specially conceptualised and designed for patients, their families and caregivers to ease their difficulty in speech. This book will help patients all over the world and spread awareness about their struggles and challenges. Brief With Projected Outcomes Healthcare regulatory body - Advertising Standards Council of India Audience Blink To Speak is a useful tool for an estimated 60 million patients of ALS, MNDs, spinal cord injuries, paralysis who have a paralysed body and an alert mind. Eye language will ease speech difficulties. The book is a guide for caregivers and hospital staff to communicate with a patient.